Rapid7 Partner Marketing Lead - North America 

United States, Massachusetts, Boston 

972099227

Partner Marketing Lead

In this role, you will be the regional marketing lead for North America, leading all activities with various partner types. This Partner Marketing Manager will work directly with contacts at our partner organizations, as well as with Rapid7 channel and partner teams internally to drive impactful partner marketing programs. You will also partner with various marketing teams, including regional marketing, global demand, and product marketing to create and execute demand generation campaigns with our partners, as well as drive field engagement and events.

In this role, you will:

• Drive Marketing Campaigns: Create and implement impactful marketing campaigns and programs for our North America partner community, collaborating with key marketing contacts to ensure high-quality execution and measurable ROI for both Rapid7 and our partners.

• Internal Alignment: Work cross-functionally with Rapid7 channel leaders and various marketing departments to align strategies and ensure cohesive execution of partner initiatives.

• Budget Management: Oversee regional market development funds (MDF) and programmatic budgets, ensuring optimal resource allocation to maximize ROI across partners, initiatives, and campaigns.

• Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives, utilizing data-driven insights to optimize strategies and report on ROI to stakeholders.

• Secure partners commitments (including funding, content, joint events, etc.) to support Rapid7’s strategic initiatives.

• Partner Enablement: Work with our internal enablement team, as well as Channel Account Managers to empower partners with the tools and knowledge they need to effectively promote Rapid7 solutions, ensuring they are equipped to drive sales.

• Event Coordination: Plan and execute partner-focused events, webinars, and workshops to foster engagement, showcase Rapid7 offerings, and strengthen relationships within the partner community.

The skills you’ll bring include:

• Partner Marketing Knowledge and Experience: 4+ experience working with cybersecurity partners in the North America region, with knowledge of building and executing partner marketing programs

• Collaboration & Alignment: Adept at working with sales teams and regional marketing leaders to ensure marketing initiatives are well integrated and that they support overall business objectives.

• Project Management: Capable of managing complex campaigns & initiatives with attention to detail and deadlines.

• Data-Driven Approach: Establish reporting KPIs to track partner marketing performance metrics. Assess campaign performance, marketing impact on deal registrations and overall contribution to-channel pipeline.

• Cybersecurity Knowledge: Familiarity with industry trends, challenges, and buyer behaviors in the cybersecurity space is desirable.

• Ability to understand and communicate to technical and non-technical audiences.

• Ability to maintain an optimistic, approachable, and self-starter attitude.