SAP Director North America Partner Field Marketing 

United States, California 

839227443

Key Responsibilities

Partner Demand Generation & Revenue Management

• Marketing Plans: Collaborate with SAP partners to deliver against marketing demand generation and revenue objectives within a specific sales territory.

• Marketing Activities: Work with partners to plan and support partner-led marketing activities, including account-based marketing (ABM), data-driven marketing, digital marketing, and events.

• Lead Analysis & Pipeline Health: Review and analyze lead reports with partners to assess the impact of marketing programs on pipeline health.

• ROI Optimization: Ensure optimal ROI for partner-driven investments and activities.

Strategic Marketing and Executive Expertise

• Strategy Development: Work with partners to develop marketing strategies and program plans with a digital-first approach.

• Execution: Support partners in executing media plans, community events, direct mail, email, telemarketing, and nurturing activities.

• Brand Compliance: Ensure partners adhere to brand experience, quality, consistency, and compliance.

• Stakeholder Communication: Communicate NA partner field marketing strategy and plans, including key partner plans, to Partner Ecosystem Success, Sales, and Marketing stakeholders. Influence internal stakeholders for optimal impact.

• Customer Focus: Surface partner customer reference opportunities to the customer references team to develop and activate in the market.

• Standardize Partner Engagement: Increase internal understanding of partner landscape, goals, and marketing strategies and integrate partners across SAP marketing plans.

Event Marketing

• Event Selection & Support: Assist partners in selecting the right events to invest in and provide guidance on best practices to maximize ROI.

• Co-Marketing Events: Execute co-marketing initiatives at events with strategic partners.

• Community-Oriented Events: Host and facilitate community-oriented partner events to foster engagement and best practice sharing.

Data & Performance Management

• Systems Proficiency: Leverage various reports and dashboards to analyze performance, and work with partners around performance and optimization plans.

• Performance Analysis: Adept in analyzing performance data to improve campaign execution and lead management.

• Market Research/Analysis: Leverage market intelligence and collaborate with internal teams to optimize partner campaign planning and data segmentation.

General Contributions

• Team Expertise Sharing: Share skills and expertise with partner marketing teams to improve efficiency.

• Market Trends: Monitor and share regional market trends, best practices, and insights.

Specific Partner Marketing Responsibilities:

• Develop Marketing Plans & 1:1 Engagement: Foster strong relationships and create tailored marketing plans with priority partners, integrating them into SAP-led initiatives to drive measurable impact and prove ROI against development funds.

• Drive Campaign, Resource Awareness & Best Practice Sharing: Ensure partners are well-informed about ongoing campaigns, content, tools, and available resources. Facilitate community engagement, marketing enablement, and best practice sharing among partners.

• Optimize Development Funds: Strategically allocate partner development funds to drive maximum ROI and continuously evaluate performance.

• Data & Insights: Analyze complex data sets to derive actionable insights for strategic decisions.

• Stakeholder Management: Engage closely with key stakeholders to leverage data-driven insights for performance improvement.

• Flagship Events: Coordinate partner inclusion in SAP flagship events to maximize business impact.

• Co-Marketing Initiatives: Execute co-marketing initiatives with strategic partners and support the incorporation of partners in SAP-led marketing plans.

• Feedback to Global Partner Marketing (GPM): Provide input on partner campaign needs and performance improvements, as well as suggestions for new vendors/agencies for the Partner Benefits Catalogue.

• Monitor Partner Engagement: Regularly assess and refine marketing strategies based on partner feedback to ensure alignment with partner objectives.

Primary Interactions:

• Global Partner Marketing: Plan, evaluate, and optimize partner marketing tactics, providing regional feedback.

• Regional Marketing Teams: Ensure integration of partner strategies across SAP marketing plans.

• Regional Partner Organization: Align partner marketing strategies with business needs and growth priorities.

Qualifications and Experience:

• Experience: Minimum of 10 years in B2B marketing, with partner marketing experience preferred. Proficiency in data analysis, campaign performance metrics, events, and digital marketing strategies.

• Skills: Strong organizational, interpersonal, and communication skills. Expertise in marketing strategy development, demand generation, and community engagement.

• Education: Bachelor’s degree required

• Additional Requirements: Experience in the IT industry, B2B marketing, multi-national companies, sales collaboration, and project leadership.

If you love the sound of this job, but don’t meet all the criteria, apply anyways!

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