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You will work closely with the North America Kids Brand Marketing team, Store Merchants and the Visual Merchandising & Styling team and Store business partners to align on kids key seasonal and 365 product stories for North America. You will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and the creative ways we tell our product stories in store. As the retail brand marketing expert, you will partner closely with the concept marketing teams to assist in building the holistic seasonal store brand plan across concepts and ensure that the product stories are properly represented. You will partner with Global, Geo and City retail marketing teams to set, adopt and enrich seasonal Retail Brand strategies that define the vision for product presentation, communication and consumer experience in North America. You will also work closely with the Retail Design team to build the vision for how the product storytelling and experiences comes to life in store. You will obsess how the in-store digital experience enhances the consumer experience by working closely with the digital brand counterpart and app experts.
WHAT YOU WILL BRING?
5+ years of retail brand experience (building and implementing strategies)
Small to Large Fleet, vertical retail experience
A strong understanding of the sport consumer, shopping behaviors, retail journeys and retail trends
A passion for product and storytelling
A dedication to details and creative mindset
A track record of implementing a test and learn offense
A passion for business and data, and how those inform plans
The ability to fail forward
Exceptional written, verbal, visual communication and presentation skills
Self-motivated with excellent organizational skills
Pro-active problem solver, with an ability to assess an issue and develop action steps for resolution
An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
Can-do demeanor with shown ability of adapting to change in business needs or direction.
A passion for the Athlete*, Sport* and Culture along with a sense of humor and modesty - ensuring team success, while having fun.
Ability to travel 20%.
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