Lead a regional go to market strategy across sales, partner development, customer onboarding, customer success and marketing. This includes a combination of direct team leadership and dotted line responsibility across functions.
In close partnership with global strategy and functional leaders, define a go to market strategy for the region. Use data, research and customer insights to build the plan that prioritizes markets and investments that result in the growth of Mailchimp’s revenue and market share.
Help lead the execution of the GTM efforts with exceptional collaboration and partnership across global and local Mailchimp teams and other Toronto based Intuit teams. Includes working with other teams to define/lead experiments that test new go to market strategies to differentiate and drive growth.
Help lead regular operating mechanisms to drive accountability to quarterly targets with a focus on using data and analytics to regularly assess business performance, and diagnose/resolve challenges with speed
Be the face of Intuit Mailchimp in Canada and LATAM, including engaging with customers/partners to accelerate revenue opportunities and connecting with industry and media to enable Mailchimp’s success in the market
Collaborate closely with central product teams and enabling functions teams to prioritize, influence and secure necessary support
Be a thought leader and constant innovator challenging the status quo and bringing customers insights to drive continuous improvement in our products and customer experience for the local markets
Qualifications
Experience
10+ years experience with go to market strategy and execution within the B2B internet or software as a service (SaaS) industry. Experience with marketing technology solutions a plus
Experience leading GTM strategies that led to improved customer retention, revenue growth, and customer acquisition addressing both small businesses (scaled) and mid market segments of the market
Experience working across International markets
Demonstrated success accelerating speed to market with organizational and operational transformation
Proven success in partnering, influencing and collaborating cross functionally within a global, matrixed organization
BA or BS degree minimum, or equivalent experience. MBA preferred
Skills and Mindset
Customer obsessed and get energy from working directly with customers and partners, designing customer programs focused on customer benefits
Excellent communicator with the ability to inspire external customers/partners/stakeholders and internal teams
Outstanding problem solver, including the ability to think end-to-end, while also looking around corners to anticipate/manage risks with a data-driven approach to managing the business and making decisions