Support development of HNW channel strategies, informed by historical channel performance, customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders
Support development of requirements for enhancements across acquisition and customer marketing digital, email, and banker/field enablement channels
Assess and optimize current channel/ distribution strategies to maximize effectiveness and efficiency
Collaborate with marketing and communications partners and card acquisition and customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness
Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance
Qualifications:
8+ years of proven acquisition and/or customer marketing, and leadership experience; with a particular focus in credit cards, financial services, and/or HNW-oriented products
Proactive, strategic, and results driven with the ability to prioritize and manage multiple complex initiatives and deliverables at the same time
Strong understanding of the HNW client profile and relevant client journeys in order to execute relevant banker/ field enablement, digital, and email channel strategies
Experience in managing relationships with external agencies, as needed
Strategic thinker with a passion for creativity and innovation, while maintaining a focus on detail and execution
Excellent written and verbal communication skills across varying seniority levels internally and externally
Proven ability to lead and influence large teams of cross-functional internal and external stakeholders and drive business results while demonstrating strong collaboration, relationship and project management skills