JPMorgan Vice President HNW Marketing Customer Acquisition Strategy 

United States, New York, New York 

74020394

Job Responsibilities

• Develop cross-channel acquisition strategies, informed by customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders
• Collaborate with marketing and communications partners and Card acquisition & customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness
• Oversee creative development and execution across customer acquisition direct (e.g. email, digital, direct mail) and sales-assisted (e.g. client management) channels in partnership with cross-functional stakeholders
• Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance
• Lead cross functional working teams in order to deliver on our customer acquisition roadmap and journey enhancements
• Serve as a client advocate and thought leader for the HNW client segment, leading and influencing cross-functional teams to consider HNW client needs in development of relevant strategies & customer touchpoints, including direct to customer communications and events and experiences

Qualifications:

• 6+ years of proven product marketing, acquisition and/or customer, and leadership experience; with a particular focus in credit cards, financial services, and/or HNW-oriented products
• Proactive, strategic, and results driven with the ability to prioritize and manage multiple complex initiatives and deliverables at the same time
• Strong understanding of the HNW client profile and relevant client journeys in order to execute relevant marketing, communications, and acquisition/customer strategies
• Outstanding relationship management skills and ability to influence and drive recommendations within a highly matrixed Company structure
• Support/maintain external agencies, as needed
• Strategic thinker with a passion for creativity and innovation, while ensuring focus on detail and execution
• Excellent written and verbal communication skills across varying seniority levels internally and externally
• Excel in building executive level presentations
• Effective in a fast-paced, deadline-oriented environment
• BS degree or equivalent experience required