Adidas MANAGER DIGITAL ANALYTICS COMMERCE 

Indonesia, Jakarta Special Capital Region 

587983633

General Purpose

As a Manager Digital Commerce at adidas you are responsible for the planning, execution & analysis of seasonal digital commerce initiatives for BU Outdoor. Your task is to manage the successful creation, execution & analysis of digital plans to win in both,.com and wholesale. . You will partner with major stakeholders in the BU, markets and external Stakeholders, as well as Digital and Account Managers to deliver/ implement & review digital plans across all digital consumer touch points. Primary focus will be Data Driven Analytics in order to improve decision making & setting a digital foundation for commercial success in line with BU objectives and the SBP.

Responsible for optimizing and connecting all digital touchpoints to create a seamless & consistent consumer journey.

1. Improve Consumer Journey on adidas.com

• Analyse consumer journeys on adidas.com in order to drive improvement projects related to conversion rate, bounce rate or engagement improvements.
• Connect with all relevant stakeholders (Digital Marketing, Analytics, Merchandising, Markets, , Consumer Insights) in order to drive and scope relevant tools & actions to win important commercial opportunities (e.g. search, traffic, segmentation, content, product packages).
• Drive seasonal product tagging & filter proposal for adidas.com with the goal of presenting Outdoor products in the best consumer facing way
• Own adidas.com data changes (wrong information/data on website) in order to improve sell-out of adidas Outdoor products

• & product insights to key account teams (Zalando, Otto, AboutYou, Bergzeit, Bergfreunde…)
  

1. adidas.com business planning and reporting

• Own regular channel reporting including IBP tracking, seasonal reporting, business reviews and campaign reporting.
• Own adidas.com product, consumer and ratings & review reporting and lead initiatives to improve consumer sentiment.
• Collaborate with Digital Analytics, Consumer Insights, Merchandising and markets to create holistic business performance report on monthly basis
• Support the Outdoor strategy planning with data led insights and recommendations.
• Proactively propose business opportunities & improvement fields powered by data.

1. Win Digital Partner Commerce (DPC/Wholesale.com)

• Create account, product & consumer reports related to wholesale.com data (share of page 1, article rank, key business opportunities, stock outs & ratings and reviews)
• Contribute to sell-in success of important digital key accounts by providing digital consumer

Key Relationships:

• Digital Analytics Team
• Consumer Insights Teams
• Digital Activation Teams
• Channel Teams
• DPC
• BU Finance
• BU Product Teams
• Key Account teams
• BU Merchandising Teams

Requirements

1. Education & Professional Experience

• Degree with focus on Business Administration, IT, Data Science or related areas, or equivalent combination of education and experience
• 4+ years of experience working within an eCommerce environment
• Experience working with stakeholders and experts at various seniority levels
• Experience in managing the implementation/running of campaign delivery.
• Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus

1. Soft-Skills

• Very good digital analytical skills & willingness to work with data and improve processes
• Comfortable presenting to stakeholders at various organizational levels both in person and remotely
• Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
• Ability to handle ambiguity and untangle complex situations into actionable activities
• High resilience and solution-oriented attitude

1. Hard-Skills

• In depth knowledge of technical and creative aspects of digital and mobile
• Comfortable working with enterprise-level platforms and technologies (e.g. Tableau/PowerBI/Amplitude/Talkwalker/Sprinklr.
• In-depth understanding of digital IT products and capabilities
• Fluent in English both verbally and written