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Capital One Principal Associate Marketing Strategy Retail Bank 
United States, Virginia, Arlington 
489466074

26.06.2024

Responsibilities:

  • Manage the monthly monitoring of approved Marketing claims and share POV on needed updates to Legal and Marketing when necessary

  • Lead the claims substantiation process by partnering closely with Legal, Product and Marketing intent owners to document and socialize supporting evidence

  • Review Marketing campaigns to ensure proper disclosure(s) are added and verify language accuracy by comparing to centralized disclosures doc

  • Regularly review creative creative re-approvals to ensure claims and disclosures are still accurate and approved for use

  • Lead audits of Marketing messaging & claims to ensure consistency of claims in market and manage action plan if changes are needed

  • Operate effectively in an agile environment and effectively reconcile feedback from key stakeholders, including business leads, Legal and Compliance

  • Stay plugged into industry Marketing trends and proactively share ideas on new ways to articulate claim language that will resonate with our target audience

  • Develop and manage timeline for all deliverables, coordinate review cycles and production schedules with various internal teams, agencies and vendors

  • Problem solve with peers on other teams and communicate relevant updates to senior leaders

Ideal candidate will have the following skills:

  • Hands on experience developing Marketing messaging & claims

  • Exposure to legal processes related to approving Marketing messaging & claims

  • Successful track record in facilitating alignment across matrixed or cross-functional teams

  • Very organized and able to self-manage details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work

  • Highly effective communication skills with outstanding writing and verbal persuasion abilities

Basic Qualifications:

  • Bachelor’s Degree or military experience

  • At least 5 years of experience in Consumer Marketing, Communications, or Project Management

  • At least 5 years of experience executing Marketing Communications Campaigns

Preferred Qualifications:

  • Experience in financial services Marketing

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.