Capital One Principal Associate Cafe Experience Marketing Strategist Retail Bank 

United States, Virginia, Arlington 

977729045

Principal Associate, Retail Marketing, In-Café Events & Experiences

Key Responsibilities:

• Lead the ideation, and collaboration to deliver integrated, multi-channel, marketing campaigns to drive key brand equities and brand affinity

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact

• Partner with cross-functional teams including brand, business, creative, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies and channel plans that establish Capital One Cafes as centers of well-being

• Lead ideation of disruptive marketing strategies and best-in-class social media marketing to reinforce Capital One’s unique value proposition

• Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions

• Champion and adhere to risk management processes and policies

• Support implementation and utilization of brand plan for new and existing work, which requires coordination and collaboration with Bank Marketing, Brand Planning, and Channel partners

• Complete creative reviews and approvals of marketing collateral tied to Bank campaigns

• Create strategies alongside strategic partners across partner business organizations

• Manage creative reviews and approvals of marketing collateral tied to campaigns, retail marketing productions, experiences and activations

• Drive projects based on defined priorities; ensure scope of deliverables, timelines and budget are met; identify risks and issues and mitigate and / or escalate as needed

• Demonstrate outstanding communication and partnership skills which are essential for interacting and communicating with key stakeholders across all levels to manage, inform, and influence outcomes

• Demonstrate organizational agility to adapt to changing demands and evolving project needs

• Display strong consulting and collaboration skills while also knowing how and when to lead projects

• Stay current on retail industry trends related to food and beverage, events and programming

Basic Qualifications:

• Bachelor’s degree

• At least 3 years of experience in marketing or production experience

Preferred Qualifications:

• 4+ years of marketing experience at a financial services or consumer company

• 3+ years of food and beverage, retail or event experience

• 4+ years of experience marketing challenger brands and consumer technologies

• 5+years of experience in marketing or production experience

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.