Elevate user engagement through strategic content design, fostering inclusive and intuitive digital experiences.
Job responsibilities
- Lead a team to develop and implement content design strategies for multiple components of a product or a series of small products, ensure alignment with business requirements and user experience goals
- Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable
- Use content models and taxonomies to design, structure and organize digital content to effectively guide customers through the experience and simplify complex technical concepts
- Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services
- Champion inclusive language for a diverse audience, ensure seamless, positive interactions throughout the customer journey
- Participate in customer research to understand customer needs and behaviors to see how your solutions work for users, with the support and guidance of Experience Researchers
- Identify and incorporate different kinds of data (research findings, analytics) into content strategy
- Lead content governance and approvals process
- Present work, articulate strategy and impact of content decisions to senior leadership
- Use and actively contribute to content systems (standards, voice and tone, messaging, and accessibility libraries)
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms
- Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites
- Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices
- Extensive experience facilitating workshops for product and experience design, creating compelling content journeys
- Advanced technical literacy and deep understanding of content platforms and their impact on user experience
- Can direct self and others in both planning and structuring the work, and executing on expected levels of quality
- Prior work involves collaboration within design teams (with Product Designers, UX Researchers, and other Content Designers) and cross-functionally with Product Managers and Software Engineers
- Extensive experience working with brand and copy standards, including style, voice and tone
- Comfort with the organizational navigation required for content compliance, including legal and accessibility reviews
- Comfortable and confident when presenting work to cross-functional Directors
Preferred qualifications, capabilities, and skills
- Advocate for Accessibility Guidelines and Inclusive Design practices
- Has led content work on successful digital products, demonstrating user- and human-centered design approaches
- Prior work shows how you used an understanding of business value and product strategy to lead to successful design outcomes
- Familiarity with the organizational navigation required for content compliance, including legal and accessibility reviews