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Adidas SNR SPECIALIST CATEGORY MGT RUNNING EM 
Netherlands, North Holland, Amsterdam 
326715550

06.04.2025

Purpose & Overall Relevance for the Organization:

Supports Sr. Manager BU Running EM, in executing EM short and medium-term objectives for the category by delivering across all KPIs.

Execute Global Concepts-to-Consumer strategies in a locally relevant way for EM by working closely with the Category Manager, BU Running in each Cluster within Emerging Markets, considering different consumer needs and distribution channels.

Support in building a product range for the dedicated Category that fulfils the needs of the EM Hub and Clusters, which is competitive in terms of structure, price and margin.

Key Responsibilities:

  • Tracking and data analytics for ONE EM RANGE KPIs like Business on Hand and YTD performance
  • Act as system champ for the BU (RMA, RMT, GTM milestones, sell-in tools, etc.)
  • Responsible for regular sell thru tracking of key campaigns and franchises.
  • Take charge of all BU ranging activities in RMA and adhere to seasonal timelines as per guidance set by the MOPS Team
  • Responsible for Commercial Input into Global by conducting regular competition analysis of Running
  • Understands the EM consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies

Key Relationships:

  • Category Manager, BU Running in each Cluster
  • EM Hub CtC and MOPS team
  • Global Running BU
  • EM Business Intelligence teams ; Strategy Teams & Demand Planning teams
  • EM DTC, WHS and E-com excellence teams

KPI’s

  • EM Net Sales, Category growth, Key Franchise growth/share of NS and Go-in Margin
  • EM BU campaign sell thru targets
  • EM Category Range Efficiency, SKU targets
  • Compliance and adherence to EM Ranging Milestones (RMA)
  • Adherence to global deadlines providing meaningful Category Commercial Input

Knowledge, Skills and Abilities

Advance excel and powerpoint knowledge. Excellent communication and presentation skills

In addition, the individual must demonstrate:

  • Passionate for sports, preferably product ranging specific with knowledge of sport
  • Exposure to merchandising approach including assortment planning, FPST, Open to Buy, launch and exit calendars, rate of sales, and also to VM planning & execution
  • Ability to guide optimal range building as per segmentation strategy and option plan (product type, gender, price points) for different channels
  • Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end
  • Ability to work in agile environment with different culture and nationalities
  • Commercial acumen: Very good numerical and analytical skills
  • Ability to travel, domestic or international, as required

Requisite education and Experience/ qualifications

  • University degree in business, ideally with Marketing and sales focus or equivalent professional experience;
  • 3+ years Merchandising experience including Sales and Retail exposure, ideally in sporting goods, fashion/lifestyle brands
  • Fluent English (verbal and written)
  • Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office