Delivers a complete local category range plan (range selection, local pricing, Go-in margin, forecasting, phasing, segmentation and campaign execution.)
Defines the Turkey category range within guidelines by Global & Hub Business Unit (BU)
Prepare and analyze reports by providing and consolidating data and by using analytical skills and know-how.
Provide input into the overall seasonal, annual and strategic business plan for the category.
Follows in season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and takes actions for execution of the calendar.
Establish product segmentation strategy for related categories & accounts.
Coordinates sell-in process for upcoming season and makes preparation for sell-in tools (Showroom preparation, sell-in presentations etc.)
Manages expectations of channels / accounts for the gaps in the market. Creates tactical price point products, exclusive offers in channel/account base.
Follows inventory and keeps the communication with related teams to catch the company target for a sustainable level of inventory.
Analyses the orderbook for upcoming season, defines action points and works with channels to secure the priorities of upcoming season
Key Relationships:
Turkey adidas Brand Team
EM Turkey Channel Teams (DTC, e-Com, Wholesale)
EM Hub BU and CTC
EM Turkey, SCM
EM Turkey Demand Planning
KPIs:
Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
Net Sales, Gross Margin%, Share of Category, Gender split
Orderbook Development
Range size and efficiency (incl. overlap)
Local Production / SMU /ABO Early Launch efficiencies