Adidas SR CATEGORY SPECIALIST 

Netherlands, North Holland, Amsterdam 

779509152

What you will do:

• Support the creation and execution of the South Go-To-Market (GTM) plan for assigned categories in alignment with your line manager.
• Download, organize, and prepare EU & Global Business Unit (BU) materials for your category during seasonal GTM South milestones to ensure effective knowledge sharing.
• Assist in forecasting activities by providing insights based on quantitative and qualitative data, segmentation, and allocation strategies.
• Regularly track and analyze sell-in and sell-through performance of your category (with analytical support from Finance/Sales Coordination) to identify trends and growth opportunities.
• Monitor and evaluate market trends, competitor activities, and consumer behaviors to provide actionable insights for category strategy.
• Drive operational excellence across all GTM processes within the Cluster, ensuring seamless execution during key GTM milestones.
• Manage the sample order process in collaboration with your line manager and in accordance with Marketing Operations guidelines.
• Adapt and refine local sell-in tools to maintain consistency across the South market while minimizing customized solutions.
• Collaborate with your line manager to secure the most effective sell-in tools for your category.
• Provide commercial insights — including consumer trends, channel needs, market-specific demands, and business opportunities — to support category growth and meet KPIs.
• Deliver comprehensive reporting on key performance indicators (KPIs) for your category to track progress and identify areas for improvement.
• Conduct scenario analyses to evaluate potential outcomes and inform strategic decision-making for your category.
• Serve as the primary point of contact for product and distribution-related queries, ensuring effective communication and support across teams.

What you will need:

• University degree in business, ideally with marketing and sales focus or equivalent professional experience.
• 3-5 years of Merchandising Experience, cross-functional marketing and/or sales experience.
• Fluent in English (writing and verbal).
• IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced
• Good interpersonal skills and ability to influence both internal and external stakeholders.
• Good communication skills (oral and written), verbal and facilitation skills (small and large groups) especially when interacting with different levels of business.
• General brand marketing understanding with understanding of apparel, footwear and hardware.
• Ability to travel, domestic or international, as required.

Life at adidas:

• Competitive compensation
• Annual bonus
• Private Life & Health insurance
• Hybrid working model
• Monthly meal tickets
• Employee discount on adidas products
• Premium gym discount
• Company laptop & mobile phone
• Free access to learning platform
• Pension plan eligibility
• Employee Assistance Program (personal counseling on variety of topics)