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Adidas DIRECTOR CATEGORY MANAGEMENT RUNNING EM 
Netherlands, North Holland, Amsterdam 
436837744

06.04.2025

Director Category Management BU Running- EM

Area: EM

Department: EM Brand

Director Reporting Line: Senior Director, BU Running, Credibility sports, outdoor, Emerging Market:

GSMS Grade: M2

Purpose & Overall Relevance for the Organization:

  • DRIVE Business Unit (BU) Running category business success of Emerging Markets basis Strategic Business plan for 2025 & Beyond

Key Responsibilities:

  • Responsible for the business success of the category incl. Nets Sales, GIM, Pricing, RA, Product Life cycle management, segmentation, volume allocation and Executing Global & EM Running strategy
  • Define the category range by country cluster and by channels within guidelines by Global BU inline, promo, SMU, Local Creation.
  • Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ERP, etc.
  • EM category interface between Global BU, EM functions, and country cluster (business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
  • Define extended range for EM sample ordering
  • Drive EM and Global MOPS milestones to drive successful GTM in EM
  • Monitor systems and file management: Master Range File, HUB, DMT & RMA
  • Contribute to the development of business Mid – Long Term division plan in alignment with global vision
  • Manage, develop, coach and motivate team / direct reports in alignment with the EM organization
  • Drive performance and development culture through #MYBEST
  • Drive employee engagement, leading by example.

KPI’s:

  • Category NS, RA, SBP 2025 & Beyond
  • Execute EM Running Strategy
  • PLC and Exit strategy
  • Pricing Guidance
  • Category GIM

Key Relationships:

  • EM CTC , EM BA, Omni Channel
  • EM Demand Planning/Finance
  • EM MOPS
  • CTC Country contacts
  • Global BU team

Knowledge, Skills and Abilities:

  • Ability to implement strategy. Strong analytical skills
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Distinct track record of success and high-level range management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Ability to Manage, Coach and Develop People
  • Results Oriented Mindset
  • Strong team player with high level of integrity & attention to detail
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.

Requisite Education and Experience / Minimum Qualifications:

  • 10+ years of experience in range management/product required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Sporting goods industry experience required
  • Passion for Running & Sports
  • Has lived and worked in different cultures or has substantial experience working in cross cultural environment
  • High Business Acumen
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), PowerPoint, Power BI etc
  • Willingness to travel up to 20%-30% of time