Sony Digital Marketing & CRM Specialist Contract 

Singapore 

200120912

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What you will be doing

• Digital Marketing

  • Support the team in Digital campaign planning, execution and optimization

  • Paid search planning and optimization

• Cross CRM Task

  • Monthly review of eDM send quota / vendor’s hours. Share recommendations to optimize.

• Headphones, Wireless Speakers and Cross Category CRM

  • Collaborate with marketing to brief new customer journeys or eDMs which covers

    • Working with vendor to finalize assets and journey setup

    • Provision of tracking links

    • Segmenting the audience in CDP/Marketing Automation tool

    • Optimizing the content/journeys to drive performance

    • Collaborating with countries to ensure content are adapted.

• Receipt Validation

  • Bi-weekly monitoring of automated receipt validation % with branches

  • Weekly calls with receipt validation vendor on outstanding issues to be resolved

  • Support branches with troubleshooting receipt validation uploads / model or dealer mapping

• Administrative Tasks

  • Raise PO / GR for eDMs and vendor consultancy services every quarter.

What you should have

• Diploma or higher in business, marketing or other relevant fields

• More than 1 year of experience in Digital marketing and CRM; preferably with experience in using marketing automation tool.

• Able to learn and execute quickly.

• Strong problem solving skills

• Results-driven and an obsession with enhancing customer experience creatively

• Strong interpersonal skills

What will help you succeed

• Inquisitive and analytical mindset with the ability to question/ evaluate what works and what doesn’t, leveraging on data analytics to present solutions

• Strong interpersonal skills and ability to connect and influence the different stakeholders