Role and Responsibilities
- Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy,positive contribution towards the achievement of key KPIs for assigned TV category.
- Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.
- Launch Management : Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans.
- Drive Sell-out & Promotion Management : On-going monitoring of sales situation and initiate programs to sustain sales and market share. Monitor program effectiveness.
- Cross-Functional Collaboration: Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.
- Online Drive:Work closely with online team to build campaigns and improvement plans to achieve online sales target.
- Demand Planning & managing SCM KPIs:Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory.
- Business Health : Work together with Senior PM to maintain overall category health
- Any other Ad Hoc duties and reporting
Skills and Qualifications
- Minimum Bachelor's degree, preferably in Business Management / Marketing
- 1-2 years of experience of marketing/product management in consumer electronics or fast-moving industries would be an advantage
- Excellent communication and presentation skills.
- Proficiency in Excel and PowerPoint.
- Commercial acumen, analytical mindset, and a passion for technology and innovation.
- Good business planning, project management and execution skills
- Good communication, presentation and interpersonal skills
- Able to strive in a face paced environment