Samsung Digital & CRM Executive 2yrs Contract 

Singapore, Singapore 

687861677

Performance Marketing & Paid Media

• Work together with agencies to strategically plan, execute and optimise multi-channel paid media campaigns across platforms such as Google Ads, Meta, TikTok, programmatic networks and other relevant digital channels
• Ability to understand key performance metrics and optimise towards CPO, ROAS, CTR, CPC and conversion rate
• Conduct A/B testing on ad creatives and copy to enhance campaign effectiveness and improve user experience
• Monitor and analyse campaign reports and translate into meaningful campaign insights to drive business decisions
• Collaborate with internal teams to ensure a seamless 360 campaign efforts for key product launches

CRM

• Use of CRM tools and platforms to drive customer segmentations, nurture leads and grow retention base
• Support in planning and launch CRM campaigns focused on customer retention, upselling and drive switch
• Track and analyse CRM performance trends and identifying key opportunities for improvement
• Support in maintaining database hygiene

New Programs and Campaign Management

• SmartThings – plan and execute full 360 campaign for SmartThings to drive and achieve overall KPIs
• Cross-Functional Collaboration with internal and external stakeholders to ensure campaign cohesion and timely execution across all touchpoints
• Maintain regular communication with senior leadership and cross-functional teams to deliver overall campaign performance updates, GTM/Optimisation plans, derive insights to shape decision-making and alignment

Reporting and Optimisation

• Develop and maintain comprehensive performance dashboards and reports on a regular basis
• Stay up-to-date on emerging trends, tools and best practices in digital marketing

Skills and Qualifications

• Degree in Marketing or a related field
• Up to 2 years in digital marketing or marketing support role
• Basic understanding of key digital marketing channels such as paid search, social media, digital content strategy and CRM
• Basic analytical mindset with the ability to draw insights from campaign data
• Eagerness to learn and grow in a fast-paced digital environment