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Walmart Director Content Strategy United States, California, Sunnyvale 174549864
What you will do:
Content Strategy Requires knowledge of Market and industry practices Usercentered design principles Tools used for documenting instructional and informational content Information design principles relevant nuances and applicability CSS HTML and JavaScript capabilities and browserOS compatibilities relevant nuances and applicability To utilize datadriven approaches and defines content problems through research and gap analysis Develops content strategies for complex projects by translating business requirements to content requirements Effectively articulates the rationales behind content decisions Evaluates and evolves tone and style guidelines Aligns frameworks with messaging and communication from crossfunctional teams Creates content governance and continuous improvement plans Coordinates and collaborates with a team of experts in search engine optimization social media database management and metadata Design Research Requires knowledge of Principles of research Best practices of qualitative and quantitative research Data analysis techniques Techniques to detect gaps in information Legal risks factual errors and breaches of codes of conduct involving the use of research material Organizational research requirements Success metrics for research projects Purpose of research and how it will be used Values limitations and risks of sources and social networks for research purposes Emerging methods for obtaining relevant information To define the key problems to be addressed in research projects Designs and drives a research strategy to meet identified research needs Reviews the relevance and usefulness of findings against research objectives outlined in research project plans Leads the production of final research findings and associated outcomes Develops reports on future improvements to research processes Identifies potential legal and ethical issues from using research material Collaborates with and understands the value of other research partners for example site analytics consumer insights to synthesize and leverage existing data and coordinate research efforts
User Discovery Requires knowledge of User experience strategies User interviews and surveys User journeys Story boards Contextual inquiries To demonstrate awareness of trends in user consumption habits to develop or improve interaction design and user experience strategies Proactively identifies areas for user profile enhancements and new participatory design features based on user interviews and surveys Plans site visits to end users Maintains appropriate records of user observations Presents data from site visits in ways that can be used to drive design for example user stories user journey maps Critically evaluates previous user research from multiple sources and perspectives
Usability Testing and Iteration Requires knowledge of User profiles Testing scenarios Documentation Test plans To perform testing against a design specification and solves testing issues Consults on test strategies components processes plans and approaches during the user acceptance testing process Compares and contrasts the features and benefits of major acceptance testing frameworks Applies user acceptance testing in typical software development scenarios Critiques user acceptance plans for appropriateness and completeness Develops approaches for acceptance testing according to legal or contractual agreements Monitors end users in defining the testing environment and acceptance criteria Explains the importance of active participation in test designs and other testing phases
Benefits: Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
For information about PTO, see
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see
The annual salary range for this position is $169,000.00-$338,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: - Stock Minimum Qualifications...Preferred Qualifications...
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