Adidas MANAGER DIGITAL MEDIA 

India, Haryana, Gurugram 

135395078

Purpose & Overall Relevance for the Organization:

Today, integration between channels (wholesale & ecom) is done in separate tasks and it is not optimized to its full potential.Although Ecom & 3P (Partner Program) share the same P&L & MAEX, investing is done separately.There is no one accountable for analyzing Ecom & 3P investments in media and looking for opportunities to synchronize and improve investment return.

Digital media requires specific capabilities andDigital is growing in a very fast pace & the right media investment to support it is key for quality growth

Key Responsibilities

• Build an integrated digital media strategy & plan – coordinating efforts & investments
• Define guardrails for investments & ROAS (Together with Media Regional team)

• Share best practices, maximize & guarantee the best return on investments
• Responsible to connect and build local commercial activations
• Guarantee integration with lam media strategy, aligning local team ambitions and projects with regional team agenda capabilities
• Responsible to guarantee the global/region media guidelines
• Support the performance media strategy for the country
• Bring market/media opportunities to the digital landscape

Key relationships:

• Regional media team
• Wholesale DPC team
• Ecom analytics team
• Brazil Brand team
• Ecom In season team
• Brazil Finance team

Knowledge, skills and abilities

• Feel comfortable working in a complex and fast-paced environment
• Excellent knowledge of digital media, specially paid media and retail media
• Fluency in English and Portuguese (written and spoken)
• Great communication skill
• Building connections and relation with stake holders are key in this role
• A high level of analytical thinking, eye for detail and ability to adapt and create new processes
• Excel knowledge

Requisite Education and Experience / Minimum Qualifications

• University degree in Business administration, Marketing, Engineering, Economics or related
• 3-5 years experience in media and performance media
• Very good MS Office skills
• Industry: ideally in apparel/fashion/shoes, FMCG or media plataforms (Google, Meta)
• Exposure: sports, fashion