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IBM Digital Media Analyst Sprinklr skill 
India, Karnataka, Bengaluru 
878169194

24.06.2024

Your Role and Responsibilities

Key Responsibilities:
  • Platform Management:
  • Administer and configure Sprinklr platform settings to align with the organization’s social media goals.
  • Stay updated on the latest Sprinklr features and functionalities and recommend updates to enhance efficiency.
  • Data Analysis:
  • Analyze social media data using Sprinklr analytics tools to derive actionable insights.
  • Generate reports and dashboards to measure the performance of social media campaigns and activities.
  • Campaign Execution:
  • Plan, implement, and manage social media campaigns using Sprinklr tools.
  • Collaborate with marketing and content teams to ensure campaigns align with overall business objectives.
  • Community Engagement:
  • Monitor and engage with the online community through Sprinklr’s listening and response features.
  • Respond to customer inquiries and comments in a timely and professional manner.
  • Collaboration:
  • Work closely with cross-functional teams, including marketing, customer service, and product development, to integrate social media strategies into overall business initiatives.
  • Training and Support:
  • Provide training and support to internal teams on using Sprinklr effectively.
  • Stay informed about industry best practices and share insights with the team.
  • Quality Assurance:
  • Ensure the accuracy and quality of content published through Sprinklr.
  • Implement and maintain governance policies to uphold brand standards and compliance.
  • Problem Resolution:
  • Identify and troubleshoot any issues or challenges related to Sprinklr usage.
  • Collaborate with Sprinklr support or IT teams to resolve technical issues.
  • Performance Measurement:
  • Establish key performance indicators (KPIs) and monitor the success of social media initiatives.
  • Make data-driven recommendations for improvements and optimizations.
  • Stay Informed:
  • Stay abreast of industry trends, social media algorithms, and emerging technologies.
  • Continuously seek opportunities to improve and innovate social media strategies through Sprinklr.


Required Technical and Professional Expertise

  • Proven experience in social media management, with a focus on Sprinklr.
  • Strong analytical skills and the ability to interpret social media data.
  • Familiarity with social media trends, platforms, and best practices.
  • Technical proficiency in using Sprinklr tools and features.
  • Understanding of customer experience and engagement strategies


Preferred Technical and Professional Expertise

  • Excellent communication and interpersonal skills.
  • Problem-solving and multitasking abilities.