דרושים Brand Consultant ב-United States, South Carolina, Spartanburg

Key Accountabilities

• Point person for the category, maintaining an in-depth knowledge of and contributing to horizontal business goals and positioning strategy
• Maintain an in-depth understanding of the category athlete and surrounding culture to ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing
• Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
• Drive overall integrated Comms planning for key concepts and category initiatives, setting high level communication goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing, DTC, Digital and Account Marketing in the development and implementation of campaign strategies and executional plans
• Manage relationships, build and deliver briefs to internal and external design / agency partners that extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
• Drive the media and digital activation strategies and execution including digital analytics, media creative development and trafficking deliverables.
• Partner with Trade Marketing, adidas Retail, and adidas eComm to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
• Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
• Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners

Knowledge Skills and Abilities

• Passion for sports
• Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
• Strong understanding of how all the elements in the marketing mix affect consumer motivation
• Experience developing innovative strategies and strong creative instincts
• Strong customer-facing abilities; ability to partner and influence
• Ability to lead and mobilize a cross-functional team without direct management responsibilities
• Strong project management and planning skills
• Strong presentation skills and extensive experience in building PowerPoint presentations

• Understanding of sporting goods industry and related retail channels a plus

Qualifications

• BA in marketing, advertising or related field.
• Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
• Equivalent combination of education and/or experience may be substituted for degree

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.

Purpose & Overall Relevance for the Organization:

Implement consumer facing activities at retail and digital consumer touchpoint, across fashion Lifestyle Account distribution channel in EE. Help to

Key Responsibilities:

• Implement the EE Omnichannel Marketing plan forLifestyle Account distribution channel

• Own in alignment with Sales EEtheselected Accounts marketingplan and activation calendar

• Execute with excellence the Cluster Lifestyle Accounts marketing plan with focus on quality, efficiency, consistency across all consumer touch points
• Create, lead and executeAccountMarketingplan in close collaboration with internal and external stakeholders
• Ensure process speed & efficiency (Budget management, communication flow, reporting, plan execution)
• Deliver appropriate channel activation sell-in tools for the Sales Launch period
• Feedback to EE Omnichannel Activation on performance of concepts and on toolbox readiness
• Own and execute Cluster special projects in alignment with EE Omnichannel activation
• Put special emphasis on a digital experience focused on a demanding group of consumers
• Excel at cross team collaboration with DPC department to deliver best in class digital campaigns focused on ROI
• Creating numerous consumer activations that will bring interest in the adidas brand along with increasing demand for the promoted product
• Closely collaborate with Account responsible teams for international banners with high relevance for our defined Trade Zone in order to deliver impactful consumer activations

Key Relationships:

• Cluster Brand Comms Team
• Cluster Omnichannel Activation Team
• Cluster Key Accounts Sales Team
• Cluster MOPS
• Cluster Sales & DPC Team
• Cluster GTM Team
• Accounts Representatives
• External suppliers and agencies

KPIs:

• Net sales, Market share,Brand NPS
• Concept full price sell-out
• Budget Management (efficiency, accuracy)
• Digital campaigns ROAS, CPA and search demand

Knowledge, Skills and Abilities:

• Knowledge of full marketing mix with focus on retail (B&M, Digital, Events, Special Projects)
• Project management skills
• Business acumen with the addition of creativity, fluent in retail KPI’s
• Marketing budget management
• Own and paid media campaigns planning
• Drive to constantly pursue improvement
• Advanced user of MS Office suite of products
• Professional Experience on key EE markets is a benefit
• Strong negotiation skills, strong networking skills
• Business English
• Fashion avid who knows what current trends are

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of experience in marketing project execution
• University degree in Business or equivalent
• Fluent in Polish and English

Purpose & Overall Relevance for the Organisation:

Support the short- and mid-term objectives for the category and driving the category across all KPIs.

Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.

Key Functional Responsibilities:

• Support and drive the long-term strategic direction of the Football and Motorsports category, ensuring alignment with broader business goals and regional market needs.
• Own the SEA and country-level range selection, ensuring alignment with the multi-seasonal category strategy.
• Lead product-level segmentation, including DTC & Membership exclusives and channel-specific products.
• Manage article phasing (RID/RED) to ensure timely product introductions across SEA markets, aligned with local strategies.
• Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
• Perform category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.

• Support article pricing strategies that support both country-specific pricing and overarching financial objectives.
• Build and submit seasonal financial forecasts with Demand Planning, integrating insights from countries and channels to meet forecasting milestones.
• Support pricing and promotional strategies, including markdowns and clearance plans, in line with EM guidance and market dynamics.
• Support the creation of products to drive locally relevant activations and partnerships, collaborating closely with Brand Activation and SPOMA teams.
• Support the development of teamwear development for federations, clubs, and grassroots teams, collaborating closely with the SPOMA team.

• Participate and support sample ordering milestones, ensuring the needs of internal and external stakeholders are met.
• Develop and implement multi-channel go-to-market (GTM) plans for key concepts, driving successful product launches across SEA markets.

• Provide local consumer, market, and competitor insights to the EM hub, contributing to the broader category strategy development.
• Participate in in-season trading activities, monitoring sell-out performance and collaborating with channels to optimize results.

• Ensure range management systems (HL/MDC) are kept up to date with accurate country and cluster information to ensure smooth operational execution.
• Support Manager in Pre- & In-season tasks such as data collection, workshop planning, sample management, reporting and special projects.
• Support broader brand team with GTM process.

KPI’s:

• Net Sales, Gross Margin (GIM%)
• Category Sell-out
• Market share
• Range size, efficiency, and overlap management
• Go-To-Market execution (Sell-in to campaign launch)

Key Relationships:

• EM Hub Business Unit
• SEA Brand Activation & SPOMA teams
• SEA Channel teams
• SEA Finance/ Demand Planning, Purchasing, SCM, Business Development
• Country Marketing & Channel teams

Knowledge, Skills & Experience:

• Strong passion for sports and ability to collaborate with cross-functional teams to align on strategies and ensure successful execution
• Strong cross-functional marketing experience in sport or fashion/lifestyle categories, ideally in the sporting goods industry.
• Strong analytical skills with the ability to make fact-based recommendations and decisions.
• Strong commercial acumen with the ability to derive strategic insights from data and drive high-performance results in category management.
• Proven ability in merchandising, category management, brand management, sales, and finance, with a focus on achieving KPIs.
• Strong consumer focus, balancing brand and commercial goals, with advanced proficiency in MS Office, especially PowerPoint and Excel
• Excellent interpersonal and collaboration skills, managing cross-functional teams effectively.
• Commercial acumen and keen interest in a broad range of sports.
• Proactive problem-solver with high attention to detail and a background in both market-level and above-market organizations.

Requisite Education & Minimum Qualifications:

• 3-5 years of experience in Merchandising / Category Management/ Marketing or Sales preferred.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Industry experience in Sports/ Fashion/ FMCG preferred
• Previous experience in working in a global matrix organization preferred
• Fluent in English

Everything we do is rooted in sports and we have adopted 6 key values that we not only practice on the pitch but off the pitch too.

SO HOW WE WILL WIN

COURAGE- TAKE THE SHOT

PICK UP THE BALL

ELEVATE TO WIN

Be curious, test, and learn new and better ways of doing things.

WHILST WE’RE PLAYING FAIR, WE ENCOURAGE

WIN TOGETHER

INTEGRITY-PLAY BY THE RULES

display empathy, be inclusive, and show dignity to all

WE OFFER

• One of the highest paying brands in the area with additional rewards (bonuses, referral program, etc.).
• Uniform allowance ( pick out a few outfits throughout the year )
• 44% Discount on adidas products online and in all own stores. (Personal, family, and friends)
• Access to online learning platforms to further your skills
• Employee Assitance program
• And many more amazing benefits

EMPLOYEES APPRECIATION

• Supportive team that accompanies you all the way in the company and inspires you to win new challenges.
• Career without borders: the opportunity to grow in retail, office, and distribution center.
• Development opportunities: free training in the product, service, processes, and personal effectiveness programs.
• Modern environment with the highest retail standards and best technologies.
• Embracing a culture of diversity, equity, and inclusion.
• Innovations to establish a new era of sport in balance with nature.

WE APPRECIATE IN OUR EMPLOYEES

• Working experience in a sales environment preferably retail / or strong affinity with this.
• Effective customer service and sales skills.
• Being a team player, resilient, eager to learn & curious, good communication skills.

YOUR ACTIVITIES

• Be a brand ambassador by connecting, engaging, and inspiring our customers in alignment with our adidas values.
• Work collaboratively and drive sales by supporting merchandise management (deliveries and replenishment) to win together as a team to achieve store goals.
• Take ownership and be proactive in your own learning by completing all applicable training and effectively applying them on the shop floor.

Everything we do is rooted in sports and we have adopted 6 key values that we not only practice on the pitch but off the pitch too.

SO HOW WE WILL WIN

TAKE THE SHOT

PICK UP THE BALL

ELEVATE TO WIN

Be curious, test, and learn new and better ways of doing things.

WHILST WE’RE PLAYING FAIR, WE ENCOURAGE

WIN TOGETHER

-PLAY BY THE RULES

- VALUE ALL PLAYERS

display empathy, be inclusive, and show dignity to all

WE OFFER

• One of the highest paying brands in the area with additional rewards (bonuses, referral program, etc.).
• Uniform allowance ( pick out a few outfits throughout the year )
• 44% Discount on adidas products online and in all own stores. (Personal, family, and friends)
• Access to online learning platforms to further your skills
• Employee Assitance program
• And many more amazing benefits

EMPLOYEES APPRECIATION

• Supportive team that accompanies you all the way in the company and inspires you to win new challenges.
• Career without borders: the opportunity to grow in retail, office, and distribution center.
• Development opportunities: free training in the product, service, processes, and personal effectiveness programs.
• Modern environment with the highest retail standards and best technologies.
• Embracing a culture of diversity, equity, and inclusion.
• Innovations to establish a new era of sport in balance with nature.

WE APPRECIATE IN OUR EMPLOYEES

• 2+ years working in a sales or another customer-oriented sector (gastronomy, etc.).
• Knowledge of store KPIs and tools to interpret those to drive sales.
• Effective customer service and sales skills.
• Being a team player, resilient, eager to learn & curious, good communication skills.

YOUR ACTIVITIES

• Be a brand ambassador by connecting, engaging, and inspiring our customers in alignment with our adidas values.
• Work collaboratively and drive sales by supporting merchandise management (deliveries and replenishment) to win together as a team to achieve store goals.
• Take ownership and be proactive in your own learning by completing all applicable training and effectively applying them on the shop floor.

Purpose & Overall Relevance for the Organization:

& Channel

Key Responsibilities:

• Evaluating and servicing the commercial needs of the country market for adidas including existing customers, potential new ones and B2B opportunities
• Addressing and servicing all commercial needs of our Sportsmarketing partners and evaluating the commercial opportunities of potential new partnerships (together and in close alignment with Sportsmarketing)
• Being the local reference also for our AKA teams to align and support with local knowledge for country specific activation and/or expansion plans (together and in close alignment with BD)
• Maximize and/or Optimize market share with respective customers in Hungary
• Support of long term business planning for respective accounts, by determining sales, gross-profit plans, implementing business, digital and marketing strategies
• Analyze consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment with aim to drive sell-through across all customer touchpoints, be it online or offline
• Optimize individual accounts’ profitability
• Provide the input to monthly sales forecast process (IBP) for respective accounts on category level
• Take responsibility for the analysis of the Brand & Sport accounts in order to spot trends, resolve problems and to correct any procedural errors being made
• Monitor competitors activities within our customers environment and propose win-win action plans to increase market shares
• To achieve short, mid and long term business targets
• Continuously improve and develop key sales & digital & customer service processes to provide excellence in service and efficiency in the organization

Authorities:

• as per the adidas authorization matrix

Key Relationships:

• counterparts
• Customer Service
• Sales Development
• Omnichannel department
• Brand Activation department
• GTM managers

KPIs:

• Net sales target achievement
• Sales deductions target achievement
• Standard margin target achievement
• Contribution target achievement
• DSO targets
• DPC targets

Knowledge, Skills and Abilities:

• Sales manager with proven track record of successfully managing accounts in mid to large sales organization
• Be able to work in virtual teams
• High analytical skills for strategy development, business planning and decision planning
• Natural passion for social media, digital advertising and new technologies will be an additional leverage
• Interpersonal skills - good communications and negotiating abilities as well as relationship management
• High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
• Mental flexibility, initiative and determination
• Fluent in written and spoken local language as well as English.

Requisite Education and Experience / Minimum Qualifications:

• University degree preferably in Business
• Functional: > 3 years’ experience in sales, marketing and / or consulting area
• Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
• Leadership: ideally people management experience
• Exposure: sports/fashion

CONTRIBUTE TO MEETING OR EXCEEDING TARGETS BY:

• Passionately inspiring consumer loyalty to the brand
• Effectively serving and selling to customers
• Diligently executing store operations

PURPOSE & IMPACT ON ORGANIZATION:

• Be aware of store sales and KPI targets, as well as individual performance targets, take ownership over them and use all available store resources to meet or exceed them
• Execute the Brand Customer Service standards to meet or exceed customers’ expectations
• Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
• Use Seasonal Brand and product knowledge effectively during sales interactions
• Communicate product features and benefits and unique selling points clearly to address customers’ needs and strengthen their connection to the Brand
• Adhere to all established policies and procedures
• Execute and maintain established Visual Merchandising and In-Store Communication standards
• Process merchandise deliveries quickly and effectively, and constantly replenish merchandising fixtures to ensure the store’s entire product offer is represented on the sales floor
• Complete cash register transactions quickly and accurately
• Minimize loss in both, the stockroom and the sales floor
• Perform all store operations in a safe, effective and efficient manner
• Collaborate productively and respectfully with team members
• Complete all applicable training programs and effectively apply the learning on the job
• Seek coaching and learning opportunities to continually improve your performance

KNOWLEDGE, CAPABILITIES AND EXPERIENCE:

• Preferably experience working in a sports/fashion customer & commercial focused retail environment
• Basic numeracy, literacy and verbal communication skills