Adidas BRAND MEDIA MANAGER 

United States, South Carolina, Spartanburg 

92703116

Purpose & Overall Relevance for the Organisation:

Support the short- and mid-term objectives for the category and driving the category across all KPIs.

Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.

Key Functional Responsibilities:

• Support and drive the long-term strategic direction of the Football and Motorsports category, ensuring alignment with broader business goals and regional market needs.
• Own the SEA and country-level range selection, ensuring alignment with the multi-seasonal category strategy.
• Lead product-level segmentation, including DTC & Membership exclusives and channel-specific products.
• Manage article phasing (RID/RED) to ensure timely product introductions across SEA markets, aligned with local strategies.
• Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
• Perform category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.

• Support article pricing strategies that support both country-specific pricing and overarching financial objectives.
• Build and submit seasonal financial forecasts with Demand Planning, integrating insights from countries and channels to meet forecasting milestones.
• Support pricing and promotional strategies, including markdowns and clearance plans, in line with EM guidance and market dynamics.
• Support the creation of products to drive locally relevant activations and partnerships, collaborating closely with Brand Activation and SPOMA teams.
• Support the development of teamwear development for federations, clubs, and grassroots teams, collaborating closely with the SPOMA team.

• Participate and support sample ordering milestones, ensuring the needs of internal and external stakeholders are met.
• Develop and implement multi-channel go-to-market (GTM) plans for key concepts, driving successful product launches across SEA markets.

• Provide local consumer, market, and competitor insights to the EM hub, contributing to the broader category strategy development.
• Participate in in-season trading activities, monitoring sell-out performance and collaborating with channels to optimize results.

• Ensure range management systems (HL/MDC) are kept up to date with accurate country and cluster information to ensure smooth operational execution.
• Support Manager in Pre- & In-season tasks such as data collection, workshop planning, sample management, reporting and special projects.
• Support broader brand team with GTM process.

KPI’s:

• Net Sales, Gross Margin (GIM%)
• Category Sell-out
• Market share
• Range size, efficiency, and overlap management
• Go-To-Market execution (Sell-in to campaign launch)

Key Relationships:

• EM Hub Business Unit
• SEA Brand Activation & SPOMA teams
• SEA Channel teams
• SEA Finance/ Demand Planning, Purchasing, SCM, Business Development
• Country Marketing & Channel teams

Knowledge, Skills & Experience:

• Strong passion for sports and ability to collaborate with cross-functional teams to align on strategies and ensure successful execution
• Strong cross-functional marketing experience in sport or fashion/lifestyle categories, ideally in the sporting goods industry.
• Strong analytical skills with the ability to make fact-based recommendations and decisions.
• Strong commercial acumen with the ability to derive strategic insights from data and drive high-performance results in category management.
• Proven ability in merchandising, category management, brand management, sales, and finance, with a focus on achieving KPIs.
• Strong consumer focus, balancing brand and commercial goals, with advanced proficiency in MS Office, especially PowerPoint and Excel
• Excellent interpersonal and collaboration skills, managing cross-functional teams effectively.
• Commercial acumen and keen interest in a broad range of sports.
• Proactive problem-solver with high attention to detail and a background in both market-level and above-market organizations.

Requisite Education & Minimum Qualifications:

• 3-5 years of experience in Merchandising / Category Management/ Marketing or Sales preferred.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Industry experience in Sports/ Fashion/ FMCG preferred
• Previous experience in working in a global matrix organization preferred
• Fluent in English