Evaluating and servicing the commercial needs of the country market for adidas including existing customers, potential new ones and B2B opportunities
Addressing and servicing all commercial needs of our Sportsmarketing partners and evaluating the commercial opportunities of potential new partnerships (together and in close alignment with Sportsmarketing)
Being the local reference also for our AKA teams to align and support with local knowledge for country specific activation and/or expansion plans (together and in close alignment with BD)
Maximize and/or Optimize market share with respective customers in Hungary
Support of long term business planning for respective accounts, by determining sales, gross-profit plans, implementing business, digital and marketing strategies
Analyze consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment with aim to drive sell-through across all customer touchpoints, be it online or offline
Optimize individual accounts’ profitability
Provide the input to monthly sales forecast process (IBP) for respective accounts on category level
Take responsibility for the analysis of the Brand & Sport accounts in order to spot trends, resolve problems and to correct any procedural errors being made
Monitor competitors activities within our customers environment and propose win-win action plans to increase market shares
To achieve short, mid and long term business targets
Continuously improve and develop key sales & digital & customer service processes to provide excellence in service and efficiency in the organization
Authorities:
as per the adidas authorization matrix
Key Relationships:
counterparts
Customer Service
Sales Development
Omnichannel department
Brand Activation department
GTM managers
KPIs:
Net sales target achievement
Sales deductions target achievement
Standard margin target achievement
Contribution target achievement
DSO targets
DPC targets
Knowledge, Skills and Abilities:
Sales manager with proven track record of successfully managing accounts in mid to large sales organization
Be able to work in virtual teams
High analytical skills for strategy development, business planning and decision planning
Natural passion for social media, digital advertising and new technologies will be an additional leverage
Interpersonal skills - good communications and negotiating abilities as well as relationship management
High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
Mental flexibility, initiative and determination
Fluent in written and spoken local language as well as English.
Requisite Education and Experience / Minimum Qualifications:
University degree preferably in Business
Functional: > 3 years’ experience in sales, marketing and / or consulting area
Industry: consumer driven, ideally apparel/fashion/shoes or FMCG