About the role:
Reporting into the Senior Director of Demand Generation, you’ll lead a full-time team member and manage a roster of expert contractors. This role is ideal for a content leader that thrives at the intersection of storytelling, data, and technology. You understand how exceptional content can educate eCommerce leaders, build trust, and generate digital demand.
What you’ll be doing:
- Own the global content strategy and calendar — ensuring alignment with marketing, sales, and product priorities.
- Lead creation of high-value, educational content that helps eCommerce and payments leaders understand their changing environment and improve revenue and profitability.
- Leverage AI tools to enhance efficiency, insight generation, and quality across the content lifecycle.
- Oversee the production of diverse content formats, including:
- Website pages and blogs that drive engagement and conversion.
- Research reports leveraging Forter’s unique data visibility to uncover industry trends and insights.
- Thought leadership video scripts and ghostwritten articles for executives and internal subject matter experts.
- Customer success stories, case studies, and video content showcasing Forter’s impact.
- Collaborate cross-functionally with the Creative team, Product Marketing, Partner Marketing, Demand Gen, Sales, and internal subject matter experts to ensure content supports go-to-market priorities.
- Manage and mentor a full-time content team member and a network of writers, editors, designers, and video producers.
- Measure content performance and use insights to refine strategy, formats, and distribution for maximum impact.
- Ensure brand consistency across all channels, maintaining Forter’s voice as credible, authoritative, and approachable.
What you’ll need:
- 8+ years of experience in content marketing or editorial leadership, ideally within B2B SaaS, payments, or eCommerce.
- An understanding of content’s role in the digital demand engine — SEO, lead generation, and nurture.
- Strong writing, editing, and storytelling skills — able to translate complex topics into clear, compelling narratives.
- Experience working with data-driven content, including turning analytics or proprietary insights into thought leadership.
- Comfortable managing and mentoring a mix of internal team members and external contractors or agencies.
- Demonstrated experience using AI tools for research, drafting, editing, and analysis.
- Proven project management and organizational skills — able to juggle multiple priorities and stakeholders.
Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:
- Great Place to Work Certification (2021, 2022, 2023)
- Fortune’s Best Workplaces in NYC (2022, 2023 and )
- Forbes Cloud 100 (2021, 2022, 2023 and )
- #3 on of “Most Innovative Finance Companies” (2022)
- Anti-Fraud Solution of the Year at the Payments Awards (2024)
- SAP Pinnacle Awards “ ” (2023)
- Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)
Benefits:
- Competitive salary
- Restricted Stock Units (RSUs)
- Matching 401K Plan
- Comprehensive and generous health insurance, including vision and dental coverage
- Home office allowance
- Generous PTO policy
- Half day Fridays
Hybrid work:
Salary Range:+ bonus + equity + benefits