Capital One Director Head Content Marketing 

United States, Virginia, Arlington 

977729840

Director, Head of Content Marketing

What You'll Do:

• Leading Card Content Marketing Strategy and Multi-Year Vision:

  • Oversight of day-to-day Content Marketing editorial strategy and execution including planning for deployment of assets across both owned properties like the Learn & Grow content hub and partner platforms as needed - you are the master architect for cross-channel programming (programming = connecting editorial strategy to shopping pathways to drive growth for card acquisitions)

  • Ensure that all content created is (1) consistent with all other content, (2) carries a distinctive POV appropriate for the audience and format, and (3) intentionally either meets or exceeds alternative content options available to the audience

  • Manage and lead our SEO agency and other agency partners as needed in audience and keyword research, strategic planning, creative strategy and execution and performance analysis (in partnership with the Search Business Analyst team)

  • Monitor / report progress against KPIs to deeply understand content performance and enable a productive feedback loop that generates new content ideas and refinements (and adjustments to the strategy for a given audience)

  • Co-lead development of our destination state measurement and analytics infrastructure along with the Search Analytics team

  • Identify opportunities for audience growth on new channels (owned/paid), new formats, new audience personas, etc.

  • Consistently stay ahead of emerging trends in Content Marketing and the channels supported by the team

  • Define the destination state for Content Marketing over the next 3 years and lead the team in developing and maintaining a roadmap to deliver short and long term results

• Running and scaling our well-managed content creation and publishing pipeline:

  • Manage a high volume, scalable content production capability that is integrated with our marketing technology stack, allowing for consumer experiences in any channel to be dynamic, personalized, and responsive to shopping journey behaviors

  • Refine and lead process, governance, and operational practices for all content production - continue to raise the bar on being well managed and audit ready

  • Determine the right production model and internal/external partners for producing content at scale across multiple formats

  • Streamline and automate processes to enable the team to more quickly and easily deliver content in market while staying well managed

• • Build the onsite testing strategy for improving conversion of card prospects towards value driving actions such as card applications

  • Define the roadmap for new components, landing page experiences and measurement capabilities needed for the Learn & Grow content hub in support of Card performance marketing objectives

  • Lead development and testing of new capabilities such as scaled creative testing through Generative AI and personalization to provide the most relevant experience for visitors and the highest value outcomes for our business

Basic Qualifications:

• Bachelor’s Degree or military experience

• At least 5 years of experience in planning, executing, and analyzing marketing programs

• At least 5 years of experience in leading cross-functional teams

Preferred Qualifications:

• Master's of Business Administration

• 3+ years of experience in Content Marketing strategy and production

• 5+ years of experience working with SEO, SEM, Social, and Web analytics and testing

• 2+ years working in Financial Services marketing

• 4+ years of experience working in an Agile team environment

McLean, VA: $200,100 - $228,400 for Director, Marketing Richmond, VA: $181,800 - $207,500 for Director, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.