PayPal Head Content Marketing France, Auvergne-Rhône-Alpes 782086901
Essential Responsibilities:
Develop and implement overall business or technical strategies for content creation that align with organizational goals.
Oversee content strategy, editorial, and content management across teams
Collaborate with cross-functional partners to remove blockers and drive alignment
Implement and promote content best practices, including frameworks and style guides
Conduct content research and integrate insights into strategies and storytelling
Establish and oversee processes for content distribution and management to enhance audience engagement.
Mentor and guide senior team members in best practices for content strategy and digital marketing.
Minimum Qualifications:
Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
Your day to day:
Own content strategy for all key audience segments: SMB, Mid-Market, Enterprise, Developer, and Partner
Collaborate with Product & Growth Marketing, Sales, and Segment Leads to define content priorities that reflect audience pain points, solution fit, and opportunity size
Create and govern content frameworks that ensure consistency in voice, positioning, and messaging across all audience touchpoints
Lead development of strategic content across all funnel stages: category narratives, industry POVs, customer case studies, solution briefs, and conversion assets
Establish a quarterly release model that aligns with product launches, seasonal campaigns, vertical GTM motions, and executive programs
Ensure every asset is optimized for reusability across lifecycle marketing, sales enablement, field programs, and web
Build a content ecosystem that supports thought leadership at the segment level, including trend reports, market POVs, and industry analyst engagement materials
Translate internal insight into external credibility, developing content used in executive briefings, segment messaging playbooks, and C-level outreach
Partner with Comms and Analyst Relations to ensure alignment on positioning, accuracy, and timing
Lead a high-performing content team, including internal strategists, agency partners, and AI-powered tools for content production and personalization
Establish clear success metrics for content consumption, contribution to funnel velocity, and influence across segments
Integrate content performance insights into quarterly planning, prioritization, and resource allocation
What we are looking for:
10+ years in B2B content strategy, product marketing, or segment-based GTM execution, preferably in SaaS, fintech, or payments
Proven ability to lead content systems tied to audience segmentation, solution strategy, and growth-stage execution
Experience building content that resonates across the buying committee product, finance, operations, and IT
Demonstrated fluency in collaborating across marketing, sales, comms, and analyst relations
Skilled in applying AI tools for content planning, drafting, and performance optimization
Executive presence and operational rigorable to lead at both strategic and execution levels
Success Measures
A unified, insight-driven cross-channel, full-funnel content strategy & programming aligned to segment needs and commercial priorities
Increased pipeline influence, content engagement, and GTM velocity across SMB and Enterprise
A content ecosystem recognized internally as foundational and externally as market-making
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $152,500 to $262,350
Our Benefits:
Any general requests for consideration of your skills, please
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