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This role requires a mix of vision setting and marketing channel expertise. This highly visible role creates a powerful opportunity to take your marketing strategy and technical skills to the next level.
Responsibilities:
Help set strategic vision/test plan for select customer marketing program(s)
Lead development and execution of email, direct mail, Ease (app), push testing initiatives
Collaborate with analyst teams to understand business performance / identify new opportunities and adjust strategies
Synthesize research insights and marketing trends to identify new strategic recommendations to improve results
Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
Work proactively in an agile environment and identify when to work outside the process in whitespace
Ability to balance big picture strategic thinking with acute attention to details
This Associate should bring:
Experience developing creative intent / briefs, leading and managing creative processes, and working with creative teams and agencies
Able to manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Multi-channel marketing and direct response experience, including direct mail and digital
A passion for leveraging data, metrics and insights to drive results and learnings
A curious mindset, ready to dig in on consumer attitudes / behaviors / trends, and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Strong working knowledge of the Google Suite (Docs, Slides and Sheets). Experience with Salesforce Marketing Cloud a plus
A continuous learner who is always informed about emerging marketplace trends
Basic Qualifications:
Bachelor’s degree or military experience
At least 2 years of experience in multi-channel marketing
At least 2 years of experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes and partnering with creative teams
Preferred Qualifications:
At least 2 years of experience working with cross-functional teams in a matrixed environment
At least 2 years of experience working in an Agile team environment
Experience in financial services marketing
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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