Siemens Senior Manager Strategic Marketing Programs - Siemens EDA 

United States, Colorado, Boulder 

969567089

Strategic Planning & Leadership

• Architect comprehensive, data-driven marketing strategies that align with Siemens EDA's growth initiatives and market positioning
• Lead cross-organizational marketing councils to establish cohesive requirements and execution plans across strategic initiatives
• Identify emerging platforms and innovative approaches to maximize Siemens EDA's market visibility and competitive differentiation
• Develop and manage strategic co-marketing partnerships to extend market reach and impact

Campaign Management & Execution

• Orchestrate integrated, multi-channel marketing campaigns that deliver measurable business outcomes
• Oversee end-to-end campaign execution, including resource allocation, budget management, timeline development, and quality control
• Ensure consistent brand messaging and visual identity across all marketing assets and touchpoints
• Direct external agencies and vendors to deliver high-quality, on-brand campaign elements

Cross-functional Collaboration

• Partner with product management, sales, R&D, and executive leadership to align marketing initiatives with business objectives
• Facilitate seamless coordination between global and regional marketing teams to ensure consistent campaign execution
• Engage with customers and sales organizations to promote new technologies and solutions effectively
• Build strong stakeholder relationships across the organization to drive marketing integration and effectiveness

Performance Measurement & Optimization

• Establish key performance indicators (KPIs) to measure campaign effectiveness and return on investment
• Implement data analytics frameworks to track marketing performance and generate actionable insights
• Deliver comprehensive campaign performance reports to executive leadership
• Continuously refine marketing approaches based on performance data and market feedback
• Monitor competitor activities and market trends to inform strategic marketing decisions

Required Qualifications

• Bachelor’s degree in marketing, Business Administration, or Engineering-related field
• 10+ years of progressive experience in technology marketing with demonstrated success in campaign management
• Proven ability to lead geographically dispersed teams and manage complex projects simultaneously
• Outstanding communication and presentation skills with the ability to influence at all organizational levels
• Demonstrated experience in digital marketing strategies, content marketing, and integrated campaign execution
• Strong analytical skills with experience in marketing metrics analysis and performance optimization
• Exceptional organizational abilities with attention to detail and commitment to meeting deadlines
• Experience working within a matrix organization and managing cross-functional initiatives
• Willingness to travel domestically and internationally (approximately 20%)