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Apple Retail Integrated Marketing Manager United States, West Virginia 926569891
Today
In this role, you will develop integrated brand plans and strategies, ensuring brand consistency across all retail channels, and driving a best-in-class customer experience in our retail spaces.
- Unlock insights to develop successful campaigns, inspire evolution, drive impact, and measure effectiveness, ultimately driving revenue and affinity for our products
- Translate brand campaigns or key marketing moments into compelling retail realities, by ideating and orchestrating integrated retail marketing strategies across all touch-points and programs – including internal engagement, team learning & training initiatives, interactive product demonstrations, engaging in-store events, immersive brand experiences, and physical and digital merchandising
- Partner with internal program owners, providing project leadership to ensure seamless and impactful execution
- Collaborate with cross-functional teams to develop customer experiences, marketing campaigns, and communication plans
- Build and maintain strong relationships with partners and stakeholders across the business
- 10+ years in consumer marketing with global brands within a multi-channel environment
- Experience managing integrated consumer marketing campaigns for global brands across different channels including customer engagement (experiential marketing, events, brand collaborations, physical and digital merchandising), digital and out-bound marketing channels including social, in-store physical and digital marketing touch-points
- Strong program and project management skills
- Track record of leading strategic conversations with a wide range of people in different fields and across levels
- Excellent interpersonal skills, able to strike the right balance in all situations, from cross-functional working groups to executive presentations
- Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact
- Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns
- Ability to work with large data sets to identify the right objectives, messages and moments for a campaign to be successful, and the measurement strategies that prove it
- Agility to juggle multiple initiatives and deliver work on aggressive timeline
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