Capital One Manager Cafe Integrated Marketing Strategist Retail Bank 

United States, Delaware, Wilmington 

354450479

Key Responsibilities:

• Work cross-functionally with teams such as brand, business, creative, legal, operations, retail merchandising and corporate communication partners to drive compelling messaging strategies and channel plans drive awareness of Cafes and deepen understanding of the Cafe value proposition

• Build the strategy for multi-channel integrated marketing campaigns that drive Cafe awareness and key Bank brand equities

• Partner with cross-LOB teams to tell Capital One products, features and experiences stories across in-Cafe channels like digital and physical signage

• Lead ideation of disruptive marketing strategies to reinforce Capital One Cafe’s unique value proposition

• Author sound campaign and creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels

• Collaborate with our creative team and agencies to optimize creative assets and deliver best-in-class marketing communications

• Translate and communicate business intent in a directive manner that partner teams can act on, ensuring cohesion and consistency in how we talk about Cafes

• Curate web experiences that deepen Cafe storytelling and enhance the in-Cafe experience

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact

• Champion and adhere to risk management processes and policies

Our ideal candidate is:

• Detail-oriented with strong prioritization skills and the ability to manage multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

• Experienced in brand strategy, multi-channel integrated marketing campaign strategy and content development.

• Experienced in marketing across the full funnel, with expertise in the brand awareness and consideration space.

• Effective at working with many stakeholders and cross-functional teams

• Able to translate business goals and objectives into marketing strategies, plans and tactics

• Able to effectively influence both peers and senior leadership

• Confident presenting formal recommendations to senior decision makers

• Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results

• Someone who thrives when navigating ambiguity and working autonomously

• A strong team player, focused on achieving results together

Basic Qualifications:

• Bachelor’s Degree or military experience

• At least 5 years of multi-channel digital marketing experience on client-side or agency

• At least 5 years of experience creating and delivering integrated marketing campaigns across retail and digital channels

Preferred Qualifications:

• Masters Degree in Business Administration

• Marketing experience in financial services or another highly regulated industry

McLean, VA: $146,100 - $166,700 for Manager, Marketing Richmond, VA: $132,800 - $151,600 for Manager, Marketing Wilmington, DE: $132,800 - $151,600 for Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.