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Teva Sr Director Global Launch Readiness Team Lead 
United States, New Jersey 
925294505

25.06.2024
How you’ll spend your day
  • Leadership of Global Launch Readiness Group. This role will be responsible for establishing and leading a Global Launch Readiness Team, dedicated to strategically and successfully bringing a portfolio of global products to markets around the world. Effective leadership of this team will require a mastery of the full late-stage pipeline and the leadership of the individual Global Brand Leads according to a vision for global market and brand shaping.
  • Leadership with External Partners. The Launch Readiness Team Leader will collaborate with external partners, where appropriate. This may include representing on key joint committees.
  • Global Brand Strategy & Development. This includes brand elements such as naming, logo, colors, and development of the brand book.
  • Global Brand Planning. Each late-stage program will require a strategic, executable Global Brand Plan. This includes brand shaping such as segmentation, product messaging, positioning, and strategy.
  • Leadership of Global Brand Team(s) . This role will be responsible for leading matrixed cross-functional and cross-regional brand team(s) to drive launch strategy.
  • Agency On Boarding and Strategic Direction. This includes selection of Agency of Record (AOR) and leading the strategic direction of AOR
  • Messaging & Positioning. Lead AOR and global market research to determine optimal approach to messaging and positioning.
  • Global promotional campaign. In conjunction with AOR and Global Brand Team, build global promotional campaign to be delivered to regions.
  • Global Market Access/Reimbursement . Build a global approach to pricing and reimbursement, including guidance to the regions to ensure alignment with brand global strategy. Build reimbursement framework and global value proposition. Inform pricing guidance.
  • Market, Patient, Competitive, and Reimbursement Landscape Expertise. This role requires robust patient, market, competitive, and reimbursement understanding to inform brand strategy, business case analysis, and Go-to-Market launch plan. Collaboration with the Global Insights & Analytics team is essential to mastering the commercial landscape, including competition, patient journeys, unmet needs, and reimbursement.
  • Collaboration with Regional & Cross-Functional Leadership, including partnership with R&D, Medical, Regulatory, Global Insights & Analytics, and coordination with regions to ensure the brand’s global vision is executed consistently around the world.
  • Regional/Country Sequencing. Prioritize key regions/countries and determine launch sequencing.
  • Budgeting and Planning. Build and manage planning budget(s) to execute key strategies.
  • Manage Strategic External Partnerships . Lead marketing components of external collaborations
  • Manage annual business planning processes including Brand Planning, Long Range Planning, Portfolio Review, and Annual Operating Planning.
Your experience and qualifications

Education and Experience:

  • Bachelor's degree required; advanced degree preferred.
  • Minimum 15 years of experience in the healthcare or pharmaceutical industry, with a minimum of 5 years of global marketing experience (Regional experience may also be considered)
  • Leadership experience managing a team.
  • Strong experience launching new therapies.
  • Experience leading global brand teams to drive pre-launch and launch strategies.
  • Experience leading cross-functional teams including Operations, R&D, Regulatory, Medical, Commercial Insights)
  • Experience in brand planning
  • Experience managing Advertising Agencies
  • Ability to partner with R&D and Regulatory to bring asset to market

Business and Leadership Skills:

  • Highly collaborative with experience working closely with Regional Leadership, Project Leadership, and other R&D functions.
  • Strong communication and presentation skills; Executive level presence.
  • Ability to lead cross-functional partners without direct reporting structure.
  • Mastery of the development of brands and brand strategy, including positioning, segmentation, and branding for pipeline assets.
  • Excellent problem-solving and analytic skills
  • Strong organization skills and the ability to manage multiple concurrent projects.
  • Ability to thrive in cross-functional, fast-paced environment.

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