Teva Sr Director Global Launch Readiness - Immunology 

United States, New Jersey 

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• Leadership & Collaboration with External Partners . This role will work collaboratively with the joint development/commercialization partner to develop and bring this asset to market. This may include representation on key joint committees.
• Leadership & Collaboration with R&D Development: This position will play a key leadership role in the Core Team that is responsible for developing this program.
• Indication Selection and Sequencing. This includes indication selection, sequencing and overall Lifecycle Management.
• Product Development and Target Product Profile (TPP). Building and defending Target Product Profiles (TPPs) is the basis of input into the Clinical Development Plan, and it requires collaboration with clinical, regulatory, medical, CMC and Global Insights.
• Global Brand Strategy & Development. This includes brand elements such as naming, logo, colors, and development of the brand book.
• Global Brand Planning. Each late-stage program will require a strategic, executable Global Brand Plan. This includes brand shaping such as segmentation, product messaging, positioning, and strategy.
• Leadership of Global Brand Team(s). This role will be responsible for leading matrixed cross-functional and cross-regional brand team(s) to drive launch strategy.
• Agency On Boarding and Strategic Direction. This includes selection of Agency of Record (AOR) and leading the strategic direction of AOR
• Messaging & Positioning. Lead AOR and global market research to determine optimal approach to messaging and positioning.
• Global promotional campaign. In conjunction with AOR and Global Brand Team, build global promotional campaign to be delivered to regions.
• Market, Patient, Competitive, and Reimbursement Landscape Expertise. This role requires robust patient, market, competitive, and reimbursement understanding to inform brand strategy, business case analysis, and Go-to-Market launch plan. Collaboration with the Global Insights & Analytics team is essential to mastering the commercial landscape, including competition, patient journeys, unmet needs, and reimbursement.
• Collaboration with Regional & Cross-Functional Leadership , including partnership with R&D, Medical, Regulatory, Global Insights & Analytics, and coordination with regions to ensure the brand’s global vision is executed consistently around the world.
• Regional/Country Sequencing. Prioritize key regions/countries and determine launch sequencing.
• Market Access/Reimbursement. Build a global approach to pricing and reimbursement, including guidance to the regions to ensure alignment with brand global strategy. Build reimbursement framework and global value proposition. Inform pricing guidance.
• Budgeting and Planning. Build and manage planning budget(s) to execute key strategies.
• Manage Strategic External Partnerships. Lead marketing components of external collaborations
• Manage annual business planning processes including Brand Planning, Long Range Planning, Portfolio Review, and Annual Operating Planning.

Required Education and Experience:

• Bachelor's degree required; advanced degree preferred.
• Minimum 15 years of experience in the healthcare or pharmaceutical industry, with a minimum of 3 years of global marketing experience (Regional experience may also be considered).
• Track record of brand planning, managing advertising agencies, and launching new therapies

Preferred Experience

• Experience in biologics with IBD/gastroenterology expertise
• experience in managing JV relationships.

Business and Leadership Skills:

• Highly collaborative with experience working closely with Corporate Partners, R&D, Regional Leadership, Project Leadership, and other R&D functions.
• Strong communication and presentation skills; Executive level presence.
• Ability to lead cross-functional partners, cross-regional without direct reporting structure.
• Mastery of the development of brands and brand strategy, including positioning, segmentation, and branding for pipeline assets.
• Capable of scrutinizing business case assessments based on market/product insights and analytical methodology.
• Excellent problem-solving and analytic skills
• Strong organization skills and the ability to manage multiple concurrent projects.
• Ability to thrive in cross-functional, fast-paced environment.
  

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