SAP SAP Ariba Product Marketing Expert 

United States, Georgia, Roswell 

923208600

What you’ll do

• Act as a subject matter expert for the product area, including a deep understanding of product area total addressable market (TAM), competitor landscape, technology innovations, customer sentiment, partner ecosystem, start-up environment, etc.
• Understand market and competitive developments to inform product positioning, market segmentation, product service/support strategy, pricing, and packaging
• Define the go-to-market strategies and launch plans that detail how products will be brought to market
• Develop compelling positioning and messaging that differentiates the solution portfolio in market
• Create and manage a core set of compelling customer-facing assets, including brochures, PPTs, videos, white papers, etc. to be integrated into marketing programs, including events, digital campaigns, etc. Identify asset gaps, and champion creation of new assets as required
• Support enablement efforts focused on messaging, value prop, competitive positioning, objection handling, etc. to sales teams including partners to support awareness, lead gen and solution adoption efforts.
• Work with pre-sales to ensure all demos and demo scripts reflect the latest positioning of our solutions
• Update analysts and influencers to create favorable mindshare and establish thought leadership

What you’ll bring

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 10+ years of experience in solution/product marketing preferably within an enterprise SaaS organization
• Experience working on supply chain or procurement solutions a plus
• You are a storyteller with a passion for technology, marketing, innovation and SaaS solutions
• You can distill complex and highly technical ideas into meaningful assets, adapted by audience and industry
• You thrive in fast-paced environments, are flexible and able to adapt to changing scenarios, someone who rolls up their sleeves and gets the job done
• You have experience working with teams spread across a geographically dispersed, multi-disciplined organization

We win with inclusion

Alpharetta
Atlanta