Citi Group Digital Marketing Analyst Paid Search Acquisitions 

United States, New York, New York 

898442572

To deliver on our brand promise, we operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the US our largest market, and drive greater client-centricity across product, segment and geography.

Key responsibilities include:

• Manage the tracking, testing, and QA of all paid search campaigns for the accuracy, functionality, and documenting as necessary to ensure flawless execution of media.

• Manage monthly media budgets to ensure investment is spent correctly and efficiently to deliver maximum value to the business.

• Work closely with agency partners and other vendors, including agency media and analytics teams, to ensure that they provide maximum value to Citi by delivering flawless execution and value-add strategic support to Acquisitions team.

• Educate marketing partners on new toolsets and advanced search bidding strategies and help develop and implement best-in-class customer centric campaign strategies.

• Provide insight driven recommendations to enhance strategies and drive synergies across the organization.

This role will require flexibility to meet evolving business needs. Completing the above tasks will require:

• Utmost attention to detail and strong organization skills especially as it pertains to following legal and compliance guidelines.

• A keen sense of curiosity and willingness to ask questions that can drive positive change.

• Proactively looking for ways to improve existing processes to drive efficiencies.

• An ability to make independent decisions, but a willingness to value and incorporate differing viewpoints into decision making.

• Working with key partners across the business including Cards and Bank product, marketing, martech, data science, legal, and compliance teams.

• Managing multiple projects across several agency and vendor partners, with the keen ability to facilitate projects to meet deadlines.

Qualifications:

• 4-5 years of search engine marketing experience, preferably in financial services, with proven aptitude in displaying and communicating data analysis and campaign results to marketing partners.

• Strong understanding of digital marketing and customer experience. Previous work with acquisition marketing campaigns is required.

• Preferred candidates will have a strong working knowledge of bid management tools, direct search engine UIs, and campaign restructure experience

• Previous agency experience a plus.

• Ability to work independently and take a hands-on approach to ensure that projects stay on track.

• Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.

• History of executing successful marketing campaigns.

• Detail-oriented and able to manage multiple competing priorities.

• Effective agency and budget management experience.

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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