Citi Group VP Paid Search Digital Performance Marketing Strategy 

United States, District of Columbia, Washington 

340486596

The Digital Performance marketer will primarily be responsible for developing the digital acquisition strategy for our proprietary and co-branded products across the breadth of Citi’s digital sub-channels (Citi sites, Affiliate marketing, Paid Search, Display, etc). This includes leading the prioritization and execution of marketing programs to meet goals related to digital acquisitions. The marketer will be responsible for identifying new acquisition opportunities, assessing resource/execution needs, tracking performance and communicating results to senior leadership and cross-functional partners.

Beyond overseeing core marketing efforts currently underway, other responsibilities will include identifying and championing new acquisition offers to optimize the objective function, ensuring compelling new creativeexperiences/messagingare tested on a regular basis, leveraging key digital targeting techniques & associated best digital practices, supporting test/roll-out changes in new digital channels and distribution partnerships, all while overseeing flawlessexecution across channels.

Key Responsibilities

• Lead the development of digital acquisitions strategies across paid and owned channels.
• Drive digital acquisition growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new product placementopportunities.
• Work with the product champions, product management teams, digital channel managers, and legal department for asset development designed for digital syndication and consumption.
• Partner with digital channel managers on reporting, tracking, and forecasting to help evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
• Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
• Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth.
• Maintain an extreme focus on detail while managing marketing campaigns across multiple online channels (both internal and external sites). Oversee flawless execution across all channels.

Key Skills and Leadership Competencies

• Competitive Drive – someone with a competitive nature that is motivated by exceeding plan targets and thrives on delivering results. A strong sense of accountability and decisiveness in a strong work ethic culture
• A Curious, Analytical Mindset – the ability to interpret complex analytics into highly effective decision making which drives competitive advantage.
• A Natural Influencer – someone with strong communication and presentation skills. Able to deliver compelling narratives in a highly matrixed, cross-functional environment.
• A Resilient Growth Mindset – the perseverance and resilience required to consistently perform in a competitive environment.
• An Outstanding facilitator - able to partner with business project leads and stakeholders to brainstorm, evaluate, select and implement solutions to project issues.
• An Excellent Collaborator - Promote a culture of teamwork across organizational boundaries; willing to break down functional silos to optimize business results and to facilitate the overall growth of the Citi franchise.

Qualifications & Experience

• 6-10+ years business experience, particularly in digital marketing.
• Creative design and content development experience.
• Martech, adtech and project management workflow tool experience i.e. Adobe Analytics, AEM, Confluence, Jira, Aprimo, Flashtalking etc.
• Financial services industry and / or media agency experience preferred.
• Bachelor’s degree required.

Anticipated Posting Close Date:

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .

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