JPMorgan Paid Search Marketing Strategy – Senior Associate 

United States, Ohio, Columbus 

755845490

As a Paid Search Marketing Strategy Senior Associate within Home Lending, you will be a part of the Paid Search strategy, including the ongoing testing and optimization of ad copy, landing pages, the end-to-end customer journey, and the overall learning agenda. You are a data-driven performance digital marketer who supports investments in the paid search channel to cultivate new, profitable Mortgage accounts. You will collaborate with cross-functional partners to design and execute strategic campaigns, build bottoms-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets.

Job responsibilities:

• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan and execute audience targeting, channel plans, and creative.
• Contribute to the understanding of performance, test results, and profitability; utilize data and analytics to inform marketing decisions and optimize digital channel performance.
• Act as a thought leader, presenting and discussing ideas with the intent to persuade, educate, and enhance understanding across all levels of the organization.
• Support ad hoc reporting, analysis, and requests involving forecasting, performance, and test results.
• Develop new templates and processes to streamline execution.
• Assess what’s working/not and communicate that concisely with a sense of urgency.
• Identify ad copy and landing page test plans to capitalize on channel performance.
• Contribute to the paid search roadmap and an opportunity list of new things to test.

Required qualifications, capabilities, and skills:

• 5+ years of performance marketing experience.
• Can support roadmap development and test-and-learn agendas.
• Fantastic partner who leads through strong collaboration; recognized as a team player.
• Data-driven and analytical, while also being a creative problem-solver.
• Focused on how marketing fosters quantifiable business results.
• Vigorous and thorough in their management of details; proven ability to take initiative.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Comfortable with continuously changing priorities.
• Highly proficient in Microsoft Excel and PowerPoint.

Preferred qualifications, capabilities, and skills:

• Digital marketing and paid search.
• Financial services industry experience.