Capital One Associate Paid Search Engine Marketing Operations 

United States, Virginia, Richmond 

197150385

West Creek 2 (12072), United States of America, Richmond, Virginia Associate, Paid Search Engine Marketing Operations - Performance Marketing (Hybird)

Role:

The Search Engine Marketing Operations Associate will be responsible for managing marketing campaign execution for U.S. Card’s Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs. The Associate will be the expert in Google/Bing/Skai and any other relevant platforms and will stay in-tune with all Paid Search updates and best practices.

This role ismeaning associates typically spend about half their time (2-3 days per week)are enterprise- wide

are in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

• Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization

• Daily management of search campaigns from planning & execution to analysis and reporting

• Carry out campaign management tasks including: optimization, budget control, and forecasting

• Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing

• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies end to end

• “Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools

• Solid understanding of performance marketing, conversions, and online customer acquisition

• Ability to work with high-performing teammates, as well as partners across the enterprise

• Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics

Basic Qualifications:

• Bachelors’ degree or Military experience

• At least 2 years of experience in Paid Search Engine Marketing

• At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms

• At least 1 year of experience analyzing and evaluating campaign performance

• At least 1 year of experience in project management

Preferred Qualifications:

• At least 2 years of experience in project management

• At least 1 year of experience in product development

• At least 1 year of experience using Skai

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.