Salesforce Director Paid Digital Marketing 

United States, Washington, Seattle 

7922386

Job Category

Marketing & Communications

Job Details

You will be a paid digital media expert, understanding, educating and representing these critical marketing channels and how we leverage and optimize them for growthYou will execute fully integrated campaigns, collaborating cross-functionally, managing campaign strategy, overseeing creative development and optimization, and identifying new opportunities for growth.

Strategy Development:

• Create and implement comprehensive paid media strategies aligned with overall marketing objectives and business goals.

• Identify target audiences across different platforms and develop tailored campaign messaging.

• Determine optimal budget allocation across various paid channels based on performance data.

Campaign Execution:

• Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic display networks.

• Develop ad creative, landing pages, and call-to-actions that resonate with target audiences.

• Set up tracking and measurement systems to monitor campaign performance against key metrics.

Performance Optimization:

• Continuously analyze campaign data to identify areas for improvement and optimize bids, targeting, and ad creatives

• Conduct A/B testing to identify the most effective ad variations and landing page elements

• Implement data-driven adjustments to campaign strategies based on performance insights

Reporting and Analysis:

• Generate comprehensive reports on campaign performance, including key metrics like impressions, clicks, conversions, cost per acquisition (CPA), and ROI

• Provide actionable insights to stakeholders on campaign performance and identify opportunities for further optimization

Collaboration:

• Work closely with other marketing teams, including campaigns, content marketing, creative, and analytics, to ensure alignment and maximize campaign effectiveness

• Collaborate with external agencies or vendors to manage paid media campaigns

• Collaborate closely with Product Marketing, Brand, Copy, and Design teams to transform ideas into compelling and personalized messages and product experiences

What we’re looking for:

• Minimum 10+ years experience in related campaigns, growth, performance marketing, or related role

• Growth marketing experience at a B2B company required

• Strong understanding of paid advertising platforms and their functionalities (Google Ads, Facebook Ads, etc.)

• Proficiency in data analysis and interpretation to identify trends and make informed decisions

• Excellent analytical and problem-solving skills to optimize campaigns for maximum ROI

• Experience with digital marketing tools and technologies for campaign management and reporting

• Strong written, oral, and social interpersonal communication and collaboration skills to work effectively with cross-functional teams

• Stay updated on emerging trends and best practices in the paid media landscape

• Proven experience planning, designing and executing growth experiments

• An eye for impactful creative, ability to drive strategic messaging

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Posting Statement

does not accept unsolicited headhunter and agency resumes.