Competitive landscape monitoring – establish comprehensive GTM competitive intelligence framework tracking market positioning, pricing strategies and launch activities across mobile ecosystem competitors and develop GTM architecture to help align product launches and guiding attach strategy
Strategic insights generation – synthesize insights across categories and market data into actionable strategic recommendation to inform GTM strategy and make recommendations to executive leadership and cross-functional teams
Channel performance optimization – analyse performance across Samsung’s complete channel ecosystem (Samsung.com, carriers, strategic accounts) to drive revenue and market share growth
Customer journey analytics – Map and optimize customer acquisition funnels, conversion rates, and retention metrics across channels
ROI measurement – establish comprehensive measurement framework linking go-to-market initiatives to business outcomes
Stakeholder management – Collaborate with product management, marketing, sales, and retail to ensure data-driven strategic alignment and support unified go-to-market execution
Analyse, understand, and articulate the GTM strategy, plan and timelines across functions and determine the strength of the total GTM plan across teams relative to previous years and target
Launch performance analysis – evaluate post-launch performance metrics to inform and optimize future go-to-market strategies and execution
Ensure all GTM deliverables are aligned with business priorities and objectives
Minimum Qualifications
Bachelor's Degree in business management, marketing or related field with 6+ years of directly related experience is required
Project management experience
Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in an NT LAN/WAN network environment
Experience with project management visualization
Experience using Jira and Confluence to manage projects
Experience storytelling with data in PowerPoint
Self-starter with excellent time management skills, ability to multitask and detailed oriented
Excellent verbal and written communication skills
Product or category management experience
Preferred Qualifications:
Extensive experience in business strategy, analytics, OKR development and launch planning is strongly preferred
Prior experience in a technology environment preferred.
Experience working with multinational companies.
MBA or advanced degree in relevant field
Go-to-market experience: direct experience in channel strategy, pricing optimization, or competitive positioning