Adidas MANAGER SALES & BRAND ACCOUNTS ACTIVATION 

United States, Colorado, Denver 

87801741

Key Responsibilities:

• Implement the EE Omnichannel Marketing plan for Fashion Accounts
• Own in alignment with Sales EE the Fashion Accounts marketing plan and activation calendar
• Execute with excellence the Cluster Fashion Accounts marketing plan with focus on quality, efficiency, consistency across all consumer touch points
• Manage the Cluster Fashion Accounts Activation Budget (SWB) to ensure spend efficiency (ROI)
• Create, own and execute Accounts Marketing plans for the cluster's specialty lifestyle accounts in close collaboration with Sales, DPC and GTM and EU Business Units.
• Ensure process speed & efficiency (Budget management, communication flow, reporting, plan execution)
• Deliver appropriate channel activation sell-in tools for the Sales Launch period
• Feedback to EE Omnichannel Activation on performance of concepts and on toolbox readiness
• Own and execute Cluster special projects related to your market and Accounts specifics
• Put special emphasis on a digital experience focused on a demanding group of consumers
• Excel at cross team collaboration with DPC department to deliver best in class digital campaigns for respective channel

Key Relationships:

• Cluster Brand Activation Team
• Cluster Omnichannel Activation Team
• Cluster Fashion Accounts Sales Team
• Cluster MOPS
• Cluster Sales DPC Team
• GTM
• Accounts representatives (Marketing and Sales)
• External suppliers

KPIs:

• Net sales, Market share, Brand NPS
• Concept full price sell-out
• SWB and MWB Management (efficiency, accuracy)
• Digital campaigns ROAS, CPA and search demand

Knowledge, Skills and Abilities:

• Knowledge of full marketing mix with focus on retail (Digital, SoMe, B&M, Events)
• Project management skills and ownership
• Business acumen with the addition of creativity, fluent in retail KPI’s
• Marketing budget management
• Own and paid media campaigns planning
• Drive to constantly pursue improvement
• Advanced user of MS Office suite of products
• Experience in both market and above market organization will be an advantage
• Strong negotiation and networking skills
• Business English

Requisite Education and Experience / Minimum Qualifications:

• 4+ years of experience in marketing project execution
• Fashion avid who follow the market trends
• University degree in marketing / business / creative field
• Great communication skills and self-drive for goals
• Fluent in English