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IBM A/B Testing Personalization Strategist Adobe Target 
Brazil, São Paulo, São Paulo 
86072174

15.07.2024

The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.

  • Develop, implement, analyze, and optimize A/B tests and personalization programs using Adobe Target
  • Collaborate with internal teams to understand business priorities and translate them into actionable testing hypotheses and impactful personalization strategies
  • Leverage data and user research to define and refine audience segmentation
  • Drive learnings, insights, and recommendations for further improvements or iterations based on testing/personalization results.
  • Present complex information, outcomes, and recommendations to stakeholders in a clear, compelling manner.
  • Champion the testing and personalization programs by keeping stakeholders informed about all aspects of Adobe Target and its initiatives
  • Contribute to the creation and sharing of best practices within the organization
  • Initiate, orchestrate, and monitor large-scale web optimization initiatives
  • Ensure consistent, clean, and error-free activity setup within Adobe Target
  • Fluent English

This is a Hybrid role; attendance at the office is currently required only 3 times per week.


Required Technical and Professional Expertise

  • Deep proven experience as a web strategist with a strong understanding of web optimization principles
  • Expertise in Adobe Target, including audience segmentation, testing, and personalization techniques
  • Ability to interpret data and translate it into actionable insights
  • Ability to multi-task projects and requirements
  • Ability to work and collaborate effectively with internal teams in a cross-cultural setting
  • Basic understanding of HTML, JavaScript, and CSS


Preferred Technical and Professional Expertise

  • Masters in digital marketing
  • Previous experience with the broader Adobe stack is a plus (Adobe Audience Manager, Adobe Journey Optimizer, Adobe Experience Platform)