IBM A/B Testing Personalization Strategist Adobe Target 

Brazil, São Paulo, São Paulo 

86072174

The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.

• Develop, implement, analyze, and optimize A/B tests and personalization programs using Adobe Target
• Collaborate with internal teams to understand business priorities and translate them into actionable testing hypotheses and impactful personalization strategies
• Leverage data and user research to define and refine audience segmentation
• Drive learnings, insights, and recommendations for further improvements or iterations based on testing/personalization results.
• Present complex information, outcomes, and recommendations to stakeholders in a clear, compelling manner.
• Champion the testing and personalization programs by keeping stakeholders informed about all aspects of Adobe Target and its initiatives
• Contribute to the creation and sharing of best practices within the organization
• Initiate, orchestrate, and monitor large-scale web optimization initiatives
• Ensure consistent, clean, and error-free activity setup within Adobe Target
• Fluent English

This is a Hybrid role; attendance at the office is currently required only 3 times per week.

Required Technical and Professional Expertise

• Deep proven experience as a web strategist with a strong understanding of web optimization principles
• Expertise in Adobe Target, including audience segmentation, testing, and personalization techniques
• Ability to interpret data and translate it into actionable insights
• Ability to multi-task projects and requirements
• Ability to work and collaborate effectively with internal teams in a cross-cultural setting
• Basic understanding of HTML, JavaScript, and CSS

Preferred Technical and Professional Expertise

• Masters in digital marketing
• Previous experience with the broader Adobe stack is a plus (Adobe Audience Manager, Adobe Journey Optimizer, Adobe Experience Platform)