Adidas DATA ANALYTICS MANAGER 

India, Haryana, Gurugram 

856648695

: Emerging Markets

Direct Reporting Line: Senior Manager Sales Development

Indirect/secondary reporting line: Sales Director WHS

: Israel

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• Using data, sales trends and market research; develop tools to monitor, report and provide meaningful and actionable insights into market performance.

• Support in analysing seasonal performance providing guidance to Product Teams on range efficiency and effectiveness as well as to aid in improving forecasting accuracy.

• Act as local centre of excellence for all analytics relates topics and drive implementation of analytics tools across the organisation.

Key Responsibilities:

• Prepare data analysis for Israel B2B channels: WHS & Franchise on a monthly (or more frequent) basis, providing recommendations and insights on including but not limited to:
  • Sell In Performance
  • Sell Out Performance
  • Profitability Performance
  • Orderbook Analytics
  • Digital Share Performance
  • Channel and Marketplace Analysis
  • Range Analysis and Assortment Optimisation

• Consult across Functions and Channels ensuring most effective reporting and insight generation

• Work with EM and Global Sales Development Teams to develop and improve reporting solutions and drive best practice across markets

• Market contact for all key external stakeholders

• Ensure accuracy and relevancy of data analysed

Key Relationships:

• Global: Global Sales Development
• Market: EM Sales Development and BI Teams
• Cluster: Channels, Marketing, CTC, IT, Demand Planning and Finance

Knowledge, Skills, and Abilities:

• Excellent analytical skills
• Very good presentation skills and storytelling ability
• Strong understanding of retail and consumer landscape, including retail KPI’s
• Highly skilled in translating business questions into analytical models
• Understanding of Finance, Customer Service and Sales functions
• Independent, logical thinker with high level of attention to details
• Excellent project management skills
• Advanced user of MS Office suite of products (Excel, Powerpoint)
• SAP, BI visualization tools (eg. MicroStrategy, PowerBI) experience a plus

Requisite Education and Experience / Minimum Qualifications:

• Experience in leveraging data and analytics to inform strategies
• University degree in business, finance, analytics
• Experience in analytics or reporting role – ideally in Retail/eCom an advantage
• Previous industry experience including Sporting Goods, Fashion, FMCG an advantage
• Strong analytical skills and critical thinking
• Strong interpersonal skills (communication, influencing, stakeholder management)
• 3+ years retail management / retail operations / project management experience in a retail environment.