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Apple Ads Marketing Manager Brand Solutions United States, New York, New York 848890851
Yesterday
- 10+ years of experience in advertising, media, go-to-market focused on brand advertising, ideally at a media company, technology platform, or agency.
- Hands-on experience working in media and advertising, either overseeing brand budgets (on the buy side) or solutions/product marketing (on the sell side).
- Comprehensive understanding of brand product marketing & customer journeys for brand solutions.
- Expertise in effectively driving brand KPIs for large and medium sized advertisers across industry verticals.
- Expertise developing brand media strategies & tactics (eg, packages & deals) that appeal to and are bought by advertisers.
- Deep experience partnering with sales and marketing functions to enable brand advertising solutions
- Exceptional communication, presentation, storytelling skills, with proven ability to simplify complex information into actionable and compelling insights & strategies
- Expert knowledge of digital marketing particularly search, display, and video ad formats and the evolving digital media landscape.
- Experience with content creation particularly focused on thought-leadership and case studies that will appeal to advertisers
- Understanding of inputs & outputs of brand advertising for traditional and digital media (including of panel-based, census-level, and hybrid methodologies; brand lift studies; market mix models)
- Experience leading and overseeing testing programs and pilots from ideation to results analysis and feedback to product
- Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work within marketing, across functions (sales, product) and across a geographically distributed team
- Experience deriving data-driven insights to inform decisions and ensure ongoing tracking of impact
- Possess relentless attention to detail, thoughtfulness, and curiosity
- Enthusiastic self-starter with a professional, positive demeanor
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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