F5 Brand Marketing Manager 

United States, Washington, Seattle 

982149736

The Brandapplication delivery and securityis responsible forshaping the brand architecturedriving content strategy thatbrand visibility.

As a key member of the Brandthe Brandwill be focused onmeasuring brand health,and crafting content strategies, whileevangelizing these itemsMarketing, Comms,Creative, Field, Channel,Tech Alliances,product features.

will be able to:

• Lead brand health research biannually with an emphasis on co-creating actionable findings from the data

• Restructure research approachas neededto increase confidence in outcomes

• Share insights from research internally, focusing on actionability

• brand leversdashboard, partnering cross-functionally toanalyzekey metrics

• Coordinate with otherF5teamsgathering researchto enhanceourinsights from collective data

• maintainbrand standards, keeping resources up to date

• Articulate theF5narrativeto multiple audiences

• Work closely withcampaign, digital and experiential teams toinfuse theF5narrativeintorelevant messaging documents andcontent across key channels

• Own F5.com home page strategy, reporting, and coordination

• Drive content strategy inkey areas that fill F5 gaps

The Job Description is intended to be a general representation of the responsibilities and requirements of the job.However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

and Abilities

• Ability to see the big picture and the details all at once(e.g.brand and business strategy

• Understanding ofstrategic brand concepts including brand architecture, sub-branding, and product portfolio management

• in fielding and/or analyzing qualitative and quantitative research

• Knowledge of branding and positioning fundamentals

• Excellent writing, editing, presentation, and communication skills, with high attention to detail

• Ability toexhibit

Qualifications

• 5-7+ years of real-world brand management experience with the care and nurturing of a publicly visible brand

• Technology experience or knowledge of B2B, applications and open source is a plus

• Excellent market or brand research experience

• Experience in web content strategy and/or UX

• is a plus

• Ability to listen, be nimble and adapt quickly to strategic changes

• Team player who can independently drive processes and tight timelines successfully

Physical Demands and Work Environment:

• Duties are performed in a normal office environment while sitting at a desk or computer table.  Duties require the ability toutilizea computer, communicate over the telephone, and read printed material.

• Duties may require the ability to travel via automobile orairplane;less than10%of the timespent traveling.