The Manager, MDF Management & Strategy will lead division-level marketing budget management, and influence financial strategy with ROI-based prioritization and recommendations. This role will work closely
Role and Responsibilities
- Analyze and evaluate marketing programs and develop & recommend improvements by team based on product growth plan, profit and ROI/KPI analysis, historical performance data, and company strategic initiatives
- Work with cross-functional teams to plan marketing and promotion spend allocation to validate ROI and alignment with company and strategic goals
- Institute improvements for MDF management across the organization, including data housing, communication, and variance management
- Communicates process changes for MDF management, guidance from leadership and Suwon Office with SEA overall MDF % and communicates MDF budget amount to each team
- Lead the target plan meetings with MDF stakeholders to ensure the programs are align to company’s goals
- Consolidate bottoms-up MDF forecasts for both monthly target planning and annual management planning by account by category
- Create and allocate overall SEA MX MDF budget, provides team and category budget recommendations to review final forecast with MDF management and product management
- Analyze historical marketing programs performance to identify areas of improvement and innovation
- Prepare and deliver regular data-driven insights of marketing programs to the internal stakeholders
- Manage and publish daily, bi-weekly, and monthly MDF reporting, budget status, forecast accuracy, financial metrics by category, and channel spend analysis
- Analyze strategic initiative programs based on profit and ROI analysis and provide recommendations to leadership
Skills and Qualifications
- Bachelor’s degree in Marketing, Finance, Business, Accounting, or related field and 6+ of progressive experience
- Very strong business analytical skills, financial acumen, budget management know-how required
- A proven self-starter and a highly motivated individual with a strong ability to aggregate and consolidate from disparate data sources not readily available or stored
- Experience with managing and tracking budget
- Experience with developing financial and operational analysis and presenting information to management
- Strong financial and general accounting knowledge
- Strong PowerPoint skills, familiarity with SAP or other ERP systems
Preferred Qualifications
- Bilingual (English, Korean)
- Strong Excel skills
- Background in marketing finance or marketing with FP&A experience