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Rapid7 VP Sales Strategy & Effectiveness 
United States, Massachusetts, Boston 
835669319

02.02.2025

Strategic Leadership

  • Define and execute the vision, strategy, and roadmap for sales and customer success enablement and training initiatives to support business goals.
  • Collaborate with sales leadership to identify gaps in skills, tools, and processes and recommend tailored solutions.
  • Establish metrics and KPIs to measure the effectiveness of sales and customer success enablement and training programs, ensuring continuous improvement.

Sales Enablement

  • Develop and manage a framework for equipping sales and customer success teams with the knowledge, skills, and tools to improve productivity and performance.
  • Partner with Product and Marketing teams to ensure sales has access to up-to-date product information, messaging, and competitive insights.
  • Oversee the implementation of sales and customer success enablement technologies, including Salesforce, Gainsight, sales intelligence, and content management tools.

Training and Development

  • Design, deliver, and manage onboarding programs for new sales hires to ensure rapid ramp-up to productivity.
  • Create advanced training programs for ongoing skill development in areas such as consultative selling, negotiation, and account management.
  • Ensure the development of training content tailored to different sales roles (e.g., SDRs, Account Executives, and Customer Success Managers).

Team Leadership

  • Build and lead a high-performing sales enablement and training team, fostering a culture of collaboration and excellence.
  • Manage budgets, resources, and vendor relationships to optimize training and enablement investments.

Cross-Functional Collaboration

  • Act as a trusted advisor to the sales leadership team, providing insights and recommendations based on sales performance data.
  • Work closely with marketing to align messaging, campaigns, and demand generation efforts with GTM objectives.

  • Partner with product management to incorporate product positioning and competitive differentiation into sales and enablement strategies.

  • Collaborate with sales and customer success teams to drive upsell, cross-sell, and renewal opportunities.

Education & Experience

  • Bachelor’s degree in Business Administration, Marketing, or a related field; MBA or equivalent experience preferred.
  • 10+ years of progressive experience in sales enablement, sales training, or related roles, with at least 5 years in a senior leadership capacity.
  • Proven track record of designing and implementing successful sales enablement and training programs in high-growth organizations.

Skills & Competencies

  • Strong understanding of sales processes, methodologies (e.g., MEDDIC, Challenger, SPIN), and tools.
  • Expertise in training development and delivery, including e-learning and blended learning approaches.
  • Exceptional leadership and team-building skills, with the ability to inspire and motivate cross-functional teams.
  • Data-driven decision-making skills, with experience using analytics to measure training impact.
  • Excellent communication, presentation, and stakeholder management skills.

Preferred:

  • Experience in SaaS, Cybersecurity a plus.

  • Familiarity with GTM tools and platforms (e.g., Salesforce, Clari, Gainsight, Gong, Tableau, etc).

  • Demonstrated ability to thrive in a fast-paced, dynamic environment.