Citi Group VP Search Engine Optimization SEO 

United States, District of Columbia, Washington 

793765614

VP, Search Engine Optimization (SEO)

Responsibilities

• Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.
• Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.
• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.
• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.
• Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
• Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.
• Build SEO reports and dashboards that will be shared across the organization.
• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
• Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.
• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.
• Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.
• Provide thought leadership as it relates to the growth of SEO at Citi.
• Maintain a close partnership and high level of synergy with Product, Technology, Operations, and Legal partners among others to progress overall objectives.

Qualifications

• 6+ years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies.
• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
• Understanding of search engines, spiders, and ranking criteria.
• Excellent PowerPoint and presentation skills.
• Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.
• Comfortable working in a small, lean team that requires active participation and high productivity.
• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.

Education

• Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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