Wells Fargo Lead Search Engine Optimization SEO Marketing Consultant 

United States, North Carolina, Charlotte 

390625975

In this role, you will:

• Understand business/marketing goals and create search engine optimization strategies that are aligned to the business goals such as attracting & converting searchers into buyers/users, increasing our brand awareness, etc.
• Utilize SEO tools, data and analytics, customer research and leverage SEO best practices extensively to create insights and data driven strategies and recommendations.
• Perform keyword research, search behavior analysis, technical audits, competitive analysis, and content gap analysis.
• Provide technical support including identifying crawl issues on site, structured data, social markup, sitemaps, etc.
• Create on-page, off-page and site widestrategies/recommendationsincluding meta data, site speed optimization, content strategy, information architecture, and more.
• Create and maintain a roadmap of ongoing SEOopportunities/strategiesfor the business/marketing and track/measure implementation progress.
• Measure business impacts of SEO implementations and identify post-implementation areas of optimization and actionable insights, partnering with analytics team and SEO agency.
• Partner and collaborate with scrum teams, experience design, In-House Marketing Agency, external vendors, technology, and other key partners to influence implementation of SEO strategies.
• Provide technical SEO requirements to digital, platform, vendor and business partners and ensure pages and experiences are built optimal for both content and code.
• Partner with Paid media teams to identify SEO/Paid search opportunities and present to line of business (LOB) partners; provide performance insights.
• Support efforts on the SEO Center of Excellence roadmap including building processes, risk management efforts and SEO site wide capabilities across the organization.
• Educate internal/external stakeholders on SEO best practices and advocate for development of site content & code that will maximize SEO value.
• Build business cases that quantify revenue opportunities and socialize with leadership in support of growing the business.
• Produce compelling executive-levelanalysis/presentationsfor senior leaders that are compelling, concise, and easy to understand.
• Strategically engage with, and present to all levels of leadership across the company, serving as an expert advisor on SEO data and analytics.

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years experience, preferred, creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics 4 Reporting, etc
• Exceptional ability to translate search engine, marketplace, competitor and consumer insights and create SEO strategies that will deliver against business goals
• Expert technical SEO knowledge and ability to advise developers/coders, platform product owners, etc
• Exposure to paid search and an understanding of the dynamics of paid and organic performance and impact
• Exceptional ability to create professional level slides/presentations with easy-to-understand KPIs and compelling storylines
• Expert knowledge of the most up-to-date SEO industry standards and best practices and emerging concepts and approaches including the use of technology (digital, social media, etc.) and their impact on SEO
• Experience with financial services firm or varied, large/complex industry experience ideal
• Ability to think strategically with outstanding problem solving and analytical skills
• Ability to thrive, manage and successfully execute several majorinitiatives/deliverablessimultaneously and prioritize effectively in an environment which has a continual sense of urgency
• Exceptional verbal, written, interpersonal and presentations skills and ability to advocate and defend points of view to multiple levels and stakeholders of the organization (including senior leaders) in a manner that persuades, educates, and inspires action
• Advanced Microsoft Office skills with extremely high skill level in Power Point and Excel

Job Expectations:

• Willingness to work on-site at stated location on the job opening.
• This role offers a hybrid work schedule.
• Ability to travel up to 10% of the time.
• This position is not eligible for Visa sponsorship.

• Charlotte, NC – 401 S Tryon

  Chandler, AZ

  New York, NY

*Salary will vary based on work location.

New York City – Pay Range: $115,900 – 206,100 annually

Charlotte, Chandler,& Dallas– Pay Range: $96,600 – 171,800 annually

Actual salary is determined by location, experience and qualifications of the job.

Required location(s) listed above. Relocation assistance is not available for this position.

Pay Range

$96,600.00 - $206,100.00

2 Sep 2024

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.