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Wells Fargo Lead Search Engine Optimization SEO Marketing Consultant 
United States, North Carolina, Charlotte 
390625975

18.08.2024

In this role, you will:

  • Understand business/marketing goals and create search engine optimization strategies that are aligned to the business goals such as attracting & converting searchers into buyers/users, increasing our brand awareness, etc.
  • Utilize SEO tools, data and analytics, customer research and leverage SEO best practices extensively to create insights and data driven strategies and recommendations.
  • Perform keyword research, search behavior analysis, technical audits, competitive analysis, and content gap analysis.
  • Provide technical support including identifying crawl issues on site, structured data, social markup, sitemaps, etc.
  • Create on-page, off-page and site widestrategies/recommendationsincluding meta data, site speed optimization, content strategy, information architecture, and more.
  • Create and maintain a roadmap of ongoing SEOopportunities/strategiesfor the business/marketing and track/measure implementation progress.
  • Measure business impacts of SEO implementations and identify post-implementation areas of optimization and actionable insights, partnering with analytics team and SEO agency.
  • Partner and collaborate with scrum teams, experience design, In-House Marketing Agency, external vendors, technology, and other key partners to influence implementation of SEO strategies.
  • Provide technical SEO requirements to digital, platform, vendor and business partners and ensure pages and experiences are built optimal for both content and code.
  • Partner with Paid media teams to identify SEO/Paid search opportunities and present to line of business (LOB) partners; provide performance insights.
  • Support efforts on the SEO Center of Excellence roadmap including building processes, risk management efforts and SEO site wide capabilities across the organization.
  • Educate internal/external stakeholders on SEO best practices and advocate for development of site content & code that will maximize SEO value.
  • Build business cases that quantify revenue opportunities and socialize with leadership in support of growing the business.
  • Produce compelling executive-levelanalysis/presentationsfor senior leaders that are compelling, concise, and easy to understand.
  • Strategically engage with, and present to all levels of leadership across the company, serving as an expert advisor on SEO data and analytics.


Required Qualifications:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education


Desired Qualifications:

  • 5+ years experience, preferred, creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics 4 Reporting, etc
  • Exceptional ability to translate search engine, marketplace, competitor and consumer insights and create SEO strategies that will deliver against business goals
  • Expert technical SEO knowledge and ability to advise developers/coders, platform product owners, etc
  • Exposure to paid search and an understanding of the dynamics of paid and organic performance and impact
  • Exceptional ability to create professional level slides/presentations with easy-to-understand KPIs and compelling storylines
  • Expert knowledge of the most up-to-date SEO industry standards and best practices and emerging concepts and approaches including the use of technology (digital, social media, etc.) and their impact on SEO
  • Experience with financial services firm or varied, large/complex industry experience ideal
  • Ability to think strategically with outstanding problem solving and analytical skills
  • Ability to thrive, manage and successfully execute several majorinitiatives/deliverablessimultaneously and prioritize effectively in an environment which has a continual sense of urgency
  • Exceptional verbal, written, interpersonal and presentations skills and ability to advocate and defend points of view to multiple levels and stakeholders of the organization (including senior leaders) in a manner that persuades, educates, and inspires action
  • Advanced Microsoft Office skills with extremely high skill level in Power Point and Excel


Job Expectations:

  • Willingness to work on-site at stated location on the job opening.
  • This role offers a hybrid work schedule.
  • Ability to travel up to 10% of the time.
  • This position is not eligible for Visa sponsorship.
  • Charlotte, NC – 401 S Tryon

    Chandler, AZ

    New York, NY

*Salary will vary based on work location.

New York City – Pay Range: $115,900 – 206,100 annually

Charlotte, Chandler,& Dallas– Pay Range: $96,600 – 171,800 annually

Actual salary is determined by location, experience and qualifications of the job.

Required location(s) listed above. Relocation assistance is not available for this position.

Pay Range

$96,600.00 - $206,100.00

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

2 Sep 2024


Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.