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Citi Group VP Search Engine Optimization SEO 
United States, District of Columbia, Washington 
324959284

03.09.2024

Responsibilities

  • Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.

  • Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.

  • Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.

  • Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.

  • Optimize existing website content for search engines, including title tags, meta descriptions, and headers.

  • Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.

  • Build SEO reports and dashboards that will be shared across the organization.

  • Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.

  • Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.

  • Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

  • Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.

  • Provide thought leadership as it relates to the growth of SEO at Citi.

  • Maintain a close partnership and high level of synergy with Product, Technology, Operations, and Legal partners among others to progress overall objectives.

Qualifications

  • 6+ years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies.

  • Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.

  • Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.

  • Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.

  • Understanding of search engines, spiders, and ranking criteria.

  • Excellent PowerPoint and presentation skills.

  • Strong organizational and project management skills, with the ability to multitask and prioritize effectively.

  • Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.

  • Comfortable working in a small, lean team that requires active participation and high productivity.

  • Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.

Education

  • Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Marketing Program Management

Full timeNew York New York United States$129,840.00 - $194,760.00



Anticipated Posting Close Date:

May 30, 2024

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