JPMorgan Marketing Manager – Engagement Digital Strategy Vice President 

United States, Ohio, Columbus 

789841589

Job responsibilities:

• Partner with Marketing, Product, Customer Segment, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver a new digital destination for Financial Health
• Maintain a strong focus on content planning, development and marketing (including tools and functionality) and collaboration with social media marketing, PR and digital advertising to lead customers to online destinations
• Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights
• Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
• Develop test-and-learn agenda by working across a cross-functional team
• Recommend solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health
• Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
• Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

Required qualifications, capabilities, and skills:

• 4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
• 7+ years of marketing experience with proven track record in content marketing, user experience, digital marketing and direct-to-consumer strategy , innovation and customer experience
• Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
• Strong analytical, problem solving and planning skills
• Excels at aligning multiple stakeholders, prioritizing requests, socializing ideas, and keeping all partners informed on program status
• Excellent written and verbal presentation skills – especially for C-suite audiences
• Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities, and skills:

• Digital Strategy/UX experience; Financial services industry experience
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities